Laura Lake is a former writer for The Balance Small Business. She’s a marketing professional and author of “Consumer Behavior for Dummies.”
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Updated December 23, 2018
Successful affiliate marketing experts can make an income of more than five figures per month. When affiliates reach this elite level, they’re often referred to as “super affiliates.” However, only 1 to 5 percent of marketers achieve this status.
So how does one become a super affiliate? Anyone can do it, but it will not come without some hard work and a hefty time commitment. A typical super affiliate also possesses persistence, patience, and a thirst for knowledge. These three traits, combined the strategies and tactics below, can help someone become a successful super affiliate.
The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market. Some profitable affiliate marketing niches include health and fitness, wealth and money, and romance. Do not scatter your efforts. Focus on your niche, promote it, and sell it well.
Once you’ve built your affiliate storehouse, you’ll need to promote it. Many affiliates use pay-per-click engines such as Google Ads or Overture, but that can quickly get expensive. It’s usually more effective to learn how to help people find you organically or hire a search engine marketing company to boost your search engine optimization. It will save you from spending all of your profits on pay-per-click engines.
See your website as a resource for consumers. By taking the time to learn about the products or services that you’re offering, as well as your target audience, you can create content for your website that builds your credibility. That credibility builds trust. If your audience does not have trust in you then it’s more likely that they will not purchase from your storehouse. Getting to know the five levels of internet marketing and the sales process will help you create a website that converts well, and in return, you will increase your cash flow.
Promote products from different merchants within your niche. This way, if you have a problem with receiving payment from a merchant, or their products do not convert well, the effects on your business will be minimal. Watch out for exclusivity agreements. Protect yourself and diversify so that you do not feel the famine effect if something goes wrong. This is your business, and there is absolutely nothing wrong with promoting niche products from different merchants.
If you are familiar with internet marketing at all, you know that what worked three months ago may not work today. Stay on top of the trends. Seek knowledge, and start by learning something new about affiliate marketing daily. For example, remember those marketing tools called banner ads that use to drive sales at an astronomical rate a few years ago? A result of all of those banners was banner blindness. That means most online viewers will not click on banners even if they do relate to what they are looking for because they have been bombarded by them too many times. To be a super affiliate you must always spend time learning and embracing the changes in Internet marketing.
Many people who try affiliate marketing give up way too soon if they don’t see immediate success. Set realistic expectations at the beginning and carefully monitor your statistics to see what is working and what is not. Make changes when necessary, and you’ll likely start getting more payments. Remember that becoming a successful affiliate marketer will not happen overnight.