Have you ever heard of the cluster content strategy? 🤔 The idea is to identify 5-10 core topics for your blog, and then expand on them using different data sources.
Topic clustering is an #SEO tactic that focuses on topics (as opposed to keywords) that:
▶️ Improve your website architecture;
▶️ Make it easier for Google to discover related content;…
▶️ Boost your search engine visibility.
To recreate this model for your blog, you’ll need to publish:
️ A ‘pillar’ page that covers a general topic, and usually targets a high-volume keyword (e.g. ‘SEO’); In our example, it is an overview of SEO that discusses Technical SEO, Local SEO, Google Algorithms, Best Practices, and Backlinks.
️ Create content for ‘clusters’ that break down the individual subtopics on the pillar page (e.g. ‘What is local SEO’) and link those cluster pages back to the pillar page.
️ Then follow the same logic to create secondary cluster pieces that cover different aspects of the cluster topic in more details (e.g. ‘Best Local SEO tools’)
Tip: Pillar pages tend to be more long-form, while clusters are often shorter, but the clusters include more details on a specific subtopic. Both pages can be useful to readers and can rank well.
The organization behind the structure helps both readers and search engines see where your expertise lies, and the supporting content clusters can be helpful for E-A-T and YMYL. Pillar content and clusters are also often considered the foundational content every website needs to prove the brand is authoritative on a topic.
How to create pillar content: http://bit.ly/34VNW9v
How to research content topics: https://bit.ly/2TAlfLt
#Content #SEO #ContentStrategy #SEOtips #ContentTips #ContentMarketing