Active Campaign Top Email Marketing and Autoresponder

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What if you could send a handful of emails on autopilot (without lifting a finger) and generate more than $40,000 in revenue without annoying your audience?

That’s exactly what Yaro Starak does year after year. He created one automated workflow that segments his audience depending on their actions and level of interest. So, the right people get the right emails at the right time—all without annoying subscribers who don’t care.  

As a result, he generated more than $40,000 in revenue and built trust with his readers. 

Not only is this type of segmentation and automation possible, but it’s easier than ever with the right email marketing tools. 

However, with so many options to choose from, choosing the best email autoresponder isn’t always easy. The good news is… we’ve worked with every email platform you can imagine. From ConvertKit and Omnisend to Moosend and GetResponse, we’ve used them all. 

So to help make your decision easier, we narrowed it down to our top eight recommendations—and reviewed them. Keep reading to learn more about each one and how to make the right choice for your business. 

GetResponse

Best for Flexibility

Trusted by more than 100,000 businesses with award-winning 24/7 customer support. Drag and drop email creator, automated customer journeys, behavior-based triggers, landing pages, and more for users in various roles. Paid plans start at $15 per month.

>> 30-Day Free Trial

The 8 Best Email Autoresponders to Consider:

  1. GetResponse – Most flexible email autoresponder
  2. Moosend – Best for scalable automations
  3. SendPulse – Best for multi-channel marketing
  4. Omnisend – Best email autoresponder for ecommerce
  5. Convertkit – Best for bloggers and podcasters
  6. Sendinblue – Best SMS and email autoresponder
  7. VerticalResponse – Best for nonprofits
  8. Hubspot – Best all-in-one CRM software

When Does It Make Sense to Invest In an Email Autoresponder?

49% of consumers like getting promotional offers and communications via email from their favorite brands. Furthermore, you can expect approximately $42 in return for every $1 you spend on email marketing

So, most businesses (even if you’re brand new) should focus on developing an email strategy. And to do that, you need an email autoresponder. 

They help streamline and automate email sequences that you can plan, write, and schedule in advance to save you time and give you the ability to show up in your audience’s inboxes at the right time.

Plus, they help nurture your audience the longer they’re on your list. 

From welcome emails and sales sequences to milestone celebrations, upsells, and abandoned cart reminders, email autoresponders are an excellent idea for businesses of all shapes and sizes. 

The bottom line: If you want to start or grow an email list, make more sales as an ecommerce store or service provider, or nurture visitor relationships, you need an email autoresponder. Plus, most providers have a free plan you can get started with as well. So, there’s nothing to lose. 

#1 – GetResponse — The Most Flexible Email Autoresponder

GetResponse

Best for Flexibility

Trusted by more than 100,000 businesses with award-winning 24/7 customer support. Drag and drop email creator, automated customer journeys, behavior-based triggers, landing pages, and more for users in various roles. Paid plans start at $15 per month.

>> 30-Day Free Trial

GetResponse is an all-in-one email marketing platform built to help you grow your audience, engage with customers, and make more money online. And more than 100,000+ businesses trust them to help them do just that. 

Furthermore, they’re GDPR compliant, and they offer award-winning 24/7 customer support in eight different languages. 

And the GetResponse platform is flexible enough to handle several different roles (i.e., entrepreneurs, marketers, managers, and enterprise companies) within any industry you can imagine. 

With your subscription, you get a wide variety of features, including landing pages, sales funnels, list management, signup forms, analytics, automations, and more. However, their autoresponder features are second to none, with features like:

  • Drag and drop email creator
  • Pre-built design templates
  • Advanced delivery options
  • Mobile preview
  • List and calendar views
  • Automated customer journeys
  • Behavior-based triggers

With GetResponse’s autoresponder, you can connect and build relationships with new subscribers, all without lifting a finger. 

Plus, you can sell your products, recycle old content, celebrate milestones, and more. 

Month-to-month plans start at $15 per month, or you can save 30% (at $10.50 per month) for a two-year contract paid in advance. The Basic Plan includes all of the autoresponder features and one sales funnel, unlimited landing pages, and unlimited lead funnels. 

It’s an excellent place to start if you’re a smaller business or brand new to email marketing. 

However, you’ll have to upgrade to a higher plan if you need more than one user or sales funnel. Plus, you get an automation builder with five workflows on the Plus plan. 

Sign up for a 30-day free trial to see if GetResponse is right for you!

#2 – Moosend — The Best Email Autoresponder for Scalability

Moosend

Best Scalable Email Autoresponder

Trusted by Dominos, Gucci, and TedX. Advanced personalization, weather-based recommendations, visual automation editor, pre-built templates, and more. Pricing is based on the size of your list. Free forever plan available. Paid plans start at $8 per month up to 1,000 subscribers.

>> Start for Free

If you’re a fast-growth business looking for an email autoresponder that scales alongside your business, Moosend is a perfect choice. It’s incredibly affordable for small businesses and completely packed full of useful marketing automation features. 

Brands like Dominos, TedX, and Gucci trust them to help them grow their businesses. And it’s way more than just an autoresponder. 

From drag-and-drop email design to split A/B testing, Moosend offers everything you need to connect with and nurture your audience on a personal level from the moment they join your mailing list. 

Furthermore, they offer specialized solutions for ecommerce, agencies, travel, publishers/bloggers, and SaaS businesses. So regardless of your industry, Moosend has something for you. 

With your monthly subscription, you get access to powerful features, including:

  • List segmentation and management tools
  • Email automation templates
  • Visual automation editor
  • Website and user tracking
  • Advanced personalization
  • Weather-based recommendations
  • Product recommendations
  • Landing pages and templates
  • GDPR compliant forms
  • 100+ integrations

Plus, they offer video tutorials, an extensive knowledge-base, and live customer support on every plan, so you never have to worry about going through the process alone. 

Moosend’s pricing is what makes it perfect for fast-growth businesses. It’s based on the number of subscribers you have on your list. So, as your list grows, the platform scales with you. 

The free plan includes everything you need to get started (except landing pages and transactional emails). It’s a great place to start, but their Pro plan starts at $8 per month for up to 1,000 subscribers, making it extremely accessible for everyone. 

They also offer an enterprise plan for large businesses with unique needs. 

Sign up for a free forever plan to see if Moosend is right for you!

#3 – SendPulse — The Best Email Autoresponder for Multi-Channel Marketing

SendPulse

Best for Multi-Channel Marketing

Automate workflows with emails, chatbots, SMS, web push notifications, and Viber communications. More than 1.3 million users worldwide. Visual builder, form creator, A/B testing, subscriber ratings, and more. Pricing starts at $6.40 per month for up to 400 subscribers. SMS, push notifications, and chatbots are additional costs.

>> Try it Free

If you’re looking for an affordable way to automate your email processes and create chatbots for Facebook, SMS, or Telegram, SendPulse is an excellent choice. It’s a 5-in-one platform that combines email, web push, SMS, chatbot, and Viber communications. 

And with more than 1.3+ million users worldwide, they’re one of the most popular multi-channel marketing platforms on the market. 

Plus, their drag and drop email editor makes it easy to create beautiful, mobile-responsive emails in just a few clicks. And they offer more than 130+ pre-built email templates you can use to get started. 

You also get access to their autoresponder features, including:

  • Visual automation builder for SMS, emails, and push notifications
  • Form creator (pop-ups, embedded, and floating)
  • Advanced segmentation
  • Split A/B testing
  • Resend unopen emails
  • Subscriber ratings
  • Reporting and analytics
  • Built-in spam checker

With SendPulse, you can easily set up automations for abandoned carts, purchases, registrations, custom events, confirmations, re-engagements, and more. 

Plus, you can integrate SMS, chatbot, and push notifications into your automations as well. 

Keep in mind that you have to pay for each type of communication separately. For emails, pricing starts at $6.40 per month. This includes up to 500 subscribers, and the price increases depending on how many people are on your list. 

Alternatively, they also offer a pay as you go plan where you pay for a set number of emails. That plan starts at $32 for up to 10,000 messages. 

Pricing for their other services varies on usage, with plans starting at:

  • SMS messaging — $0.024 per message in the US
  • Push notifications — $11.40 per month for up to 30,000 subscribers
  • Chatbots — $9.85 per month for up to 1,000 subscribers

You can also try each communication method with a limited free plan before investing. 

So, sign up for a free plan to see if SendPulse is right for you!

#4 – Omnisend — The Best for Ecommerce Stores

Omnisend

Best for Ecommerce Businesses

Platform specifically built to help ecommerce businesses make more money without adding extra work. Cross-sells, upsells, abandoned cart, conditional content blocks, behavior-based triggers, order confirmations, feedback requests, and more. Limited free plan available. Paid plans start at $16 per month.

>> 14-Day Free Trial

Omnisend specializes in ecommerce marketing automation, making it the best solution for online stores of all sizes. The platform is tailor-made to help ecommerce businesses make more sales without adding more to their plate. 

And according to their homepage, their automations produce 335% higher conversions compared to traditional email marketing campaigns. 

With Omnisend, you can drive more sales with personalized and automated messages, welcome and nurture leads with a welcome sequence, and send the right emails to the right people at the right time with advanced list targeting/segmentation. 

You can also pay a bit extra for SMS communications, as well. 

Furthermore, they provide robust autoresponder features for customers and leads at every step of the journey from visitor to repeat buyer, including:

  • Customizable forms and signup boxes
  • Visual sales automation builder
  • Behavior-based triggers
  • Conditional content blocks
  • Advanced segmentation
  • Cross-sells and upsells
  • Landing pages
  • Product recommendations
  • Cart abandonment
  • Visitor tracking
  • Order confirmations
  • Feedback requests

The platform includes everything you need to automate your entire email marketing process to generate more revenue and build personalized relationships with the right people. 

Furthermore, they offer one-click integrations with most major ecommerce platforms, including Shopify, BigCommerce, Magento, and WooCommerce. So, you can pull data you’re already collecting and use it to improve email targeting across your entire business. 

Omnisend offers a limited free plan with up to 15,000 emails per month. It also comes with signup forms, landing pages, basic website tracking, and Omnisend branding. 

However, it doesn’t include any automation features. And you also don’t get 24/7 support. 

So, I highly recommend upgrading to a paid plan to access all of their automation features. Pricing depends on the number of subscribers you have, with plans starting at:

  • Standard — $13 per month paid annually
  • Pro — $80 per month paid annually
  • Enterprise — Custom pricing only

You can also add an SMS subscription plan or buy individual credits with pricing based on where the recipient lives. 

Sign up for a free 14-day trial to see if Omnisend is right for you!

#5 – Convertkit — The Best Email Autoresponder for Bloggers and Podcasters

ConvertKit

Best for Bloggers

Turn casual visitors into lifelong, loyal customers with features like a landing page designer, unlimited email templates, visual automation and workflow builder, drag and drop email creator, and more. Free forever plan up to 1,000 subscribers. Paid…

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