You’ve chosen a great product and designed your store. Now, all you need to do is figure out how to get traffic to your website so sales roll in.
From social media to nontraditional marketing hacks, this article will help you figure out what it really takes to learn how to increase website traffic on your store. You’ll also hear what the experts do to increase traffic on their websites. And we’ll throw in some website traffic checker tools for you to find out how much traffic you’re getting and from where.
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- What is Website Traffic?
- 35 Ways to Increase Traffic to Your Website
- #1. Optimize your website for search
- #2. Experiment with content freshness
- #3. Submit your site to search engines
- #4. Build out your backlinks
- #5. Spy on your competitors
- #6. Optimize for long tail keywords
- #7. Add new products or content to your website daily
- #8. Host exclusive content on your website
- #9. Create quizzes with share results features
- #10. Start a podcast
- #11. Host contests and giveaways
- #12. Write on Medium
- #13. Master YouTube marketing
- #14. Get involved with guest blogging
- #15. Drive website traffic with Facebook
- #16. Try Instagram marketing
- #17. Increase website traffic with LinkedIn
- #18. Add social share buttons
- #19. Engage in email marketing
- #20. Maximize Twitter marketing
- #21. Check out Pinterest
- #22. Try influencer marketing
- #23. Promote your store on Snapchat
- #24. Participate in forums
- #25. Create your own forum
- #26. Get into Facebook Groups
- #27. Reach out to affiliates
- #28. Advertise via ad networks
- #29. Collaborate with other brands
- #30. Reach out to reporters on Help A Reporter Out
- #31. Publish a press release
- #32. Post on Product Hunt
- #33. Create retargeting ads to win back visitors
- #34. Optimize your best traffic source
- #35. Leverage in-person events
- 3 Website Traffic Checker Tools to Try in 2020
- Here are the top 3 website traffic checkers to use in 2020:
- #1. Shopify
- #2. Alexa
- #3. SimilarWeb
- 8 Experts Share Ways to Increase Website Traffic
- Want to Learn More?
What is Website Traffic?
Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of pageviews and the number of unique pageviews. Pageviews are the total number of times anyone has visited your site, while unique pageviews tell you how many people visited your site — some multiple times and some only once.
The idea is that the more website traffic you get, the more opportunities you have to convert users.
But you’ll often see that with more traffic comes lower conversion rates. This could be because the traffic isn’t as targeted — though more people are coming to your site, they might not all be highly qualified leads likely to purchase your product(s).
35 Ways to Increase Traffic to Your Website
Here are the top 35 ways to increase website traffic in 2020:
#1. Optimize your website for search
When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.
In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords.
The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
#2. Experiment with content freshness
Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content.
A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.
#3. Submit your site to search engines
Also helpful for SEO, you can request search engines to crawl and index your site, increasing your odds at appearing on results pages for relevant queries.
- For Google: Submit your site via Search Console.
- For Bing and Yahoo: Learn how to submit URLs here.
#4. Build out your backlinks
Backlinks are another important component to SEO. When an external site links to your site, it’s signalling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words).
Beyond SEO, backlinks have the potential to drive traffic to your store in and of themselves. Users on those sites may click through and explore yours — hopefully leading to a purchase.
#5. Spy on your competitors
In my latest ebook, I talked about some of my secrets when it comes to competitor analysis. Whenever I start a new online store, I’m always curious to know the main traffic sources of my competitors. This helps me understand which marketing channels I should prioritize.
I sometimes use the free Alexa tool. All you need to do is type in your competitor’s website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website.
If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.
#6. Optimize for long tail keywords
While many shorter keywords may come up in your keyword research, it’s important to also pay particular attention to the long tail keyword opportunities. Often, these keywords are more specific. As such, they typically have less search volume and, as a result, less competition. That means it’s not only easier to rank for relevant long tail keywords, but it’s also easier to guess the searcher intent.
When you create a website experience tailored to the searcher intent, you’re more likely to deliver the content that they’re looking for. This will help drive more organic search traffic to your site from a targeted group of users.
#7. Add new products or content to your website daily
Because one of Google’s ranking factors is how fresh the content is, it’s also a good idea to update your website content on a regular basis — daily if possible.
But this isn’t just a good move for SEO. It also gives users a reason to keep coming back to your site. If they know there’s something new to discover, they’re more likely to visit your site to find out what that is.
#8. Host exclusive content on your website
Start a blog, create a free course, develop Slideshare presentations, host webinars, and publish other relevant content on your site. Maintain a regular publishing schedule and allow users to subscribe so they have a reason to keep coming back.
#9. Create quizzes with share results features
Quizzes are an effective lead generation tool to use in your content marketing mix. In 2016, LeadQuizzes users had a 33.6% conversion rate. And not only are these emails of users you can market to in the future, you also have data about them through their quiz answers.
But let’s get back to the main goal: website traffic. When users finish a quiz, they get shareable results. They then post those results on social media, and their networks can click on the link and take the quiz themselves. Use this tactic to drive more traffic and grow your email list at the same time.
Bra company True & Co. has a quiz on their site to help users choose the right size bra. They serve users product recommendations based on their answers.
#10. Start a podcast
51% of Americans have listened to a podcast, and 32% have listened to a podcast at least every month. Podcasts have a huge audience, and starting one to support your online brand can also drive traffic to your site.
Podcasting benefits you in a number of ways:
- Brand awareness: Users might discover you first through your podcast, and then visit your site to learn more.
- Nurture customer relationships: Provide extra value to your customers through podcast content. You could also incorporate an interactive component to give them a more intimate brand experience.
- SEO: If you transcribe your podcasts, you can embed the audio and post the text to your site’s blog, giving you more opportunity to optimize for search.
#11. Host contests and giveaways
If you make contests and giveaways a regular part of your ecommerce strategy, you’ll give users a reason to visit your site — and to keep coming back. Not to mention the word-of-mouth marketing you’ll ignite, especially if you incorporate a social-sharing component to the campaign.
When users enter your contests and giveaways, you’ll also have a chance to market to them in the future. Just about one-third of contest entrants are willing to receive information from brands.
Plus, you’ll have specific insights about them as far as their interests go, so you can tailor strategies to their shopping preferences. Personalization is a huge opportunity for brands, considering 71% of consumers are frustrated when their experience is impersonal.
#12. Write on Medium
Medium is an online publishing platform where people and brands can post blog posts with basic HTML and CSS editing and styling. The platform has also created a community of publishers who can follow, engage with, and promote others’ posts.
You can tap into this existing community and introduce your brand. After you’ve invested resources in creating a great content experience on Medium, you’ll gain traction and readers. By including links back to your site, you can lure readers to your online store.
#13. Master YouTube marketing
You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website.
If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fee. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.
#14. Get involved with guest blogging
Guest posting works two ways: You can submit posts to other sites or you can accept posts from external contributors. (You can also do both!)
Search for popular publications and blogs in your niche. Pay particular attention to those with active, engaged audiences and posts that get a lot of social media attention. Some blogs will have guest post submission guidelines, so it’s important to check for that first. If you can’t find it by clicking around on site, do a site search via Google — something like guest post site:URL.com.