There’s a famous line in the movie “Field of Dreams,” which you no doubt know even if you haven’t seen it:
If you build it, he will come.
It’s a great, iconic line. However, it should not be your motto when building your internet business. In fact, when it comes to building an online business, it’s pretty awful advice. And it’s a mistake I’ve seen many would-be Internet entrepreneurs make.
The reality is, in the offline world you can build a traditional brick-and-mortar business like a pizza shop, open it up, and people will just come in and spend money simply because the location exists – no marketing, advertising, or promotion needed.
In the online world, nothing could be farther from the truth. If you put up a new website without any marketing, advertising, or promotion nobody will ever find it.
Build It and They Won’t Come…
Some people, when first starting their online business, focus on creating a product, building their website, planning marketing campaigns, and setting up an online shopping cart/store. They have this great idea for a product….