In this post I’m going to show you how to drive more traffic to your website.
You’ll also see how I used these strategies to take my site from zero to 300k+ unique visitors per month:
It gets better:
All of these strategies are working GREAT right now.
With that, here are 27 ways to drive traffic to your website:
1. The “Upside Down” Guest Post
Here’s the deal:
When most people read your guest post, they usually skip the author bio section.
I can’t blame them…
Most author bio boxes are BURIED at the bottom of the page, like this:
This is a huge problem.
If people don’t see your link in your author bio, they’re not going to visit your site.
Fortunately, there’s a simple solution to this problem: The “Upside Down” Guest Post.
Here’s the step-by-step process:
1. First, write a guest post just like you normally would.
2. Next, include “helpful resource” sections throughout your guest post.
These sections link to 2-3 helpful resources on the topic you just covered.
Here’s an example:
3. Finally, include YOUR content as one of the “helpful resources”.
For example, here’s a guest post I published a while back:
And I strategically linked to my content as one of the “resources to check out”:
And that link brought in 78% more traffic than my author bio link.
Which leads us to strategy #2…
2. Overhaul & Upgrade Old Blog Posts
This simple strategy landed me 50.95% more traffic in 7 days:
Here’s exactly how I did it:
1. First, I found a post on my site that was out of date.
As it turned out, my guide to YouTube SEO was insanely outdated:
2. Next, I updated and improved the post.
Specifically, I added new screenshots:
Sprinkled in new strategies and techniques:
And eliminated old strategies that didn’t work anymore:
3. Finally, I updated the new post to make the changes live.
And just like that, traffic to that page shot up like a rocket ship.
(Because this was an old post, as you can see here in my Google Analytics, most of that traffic increase was organic traffic)
This entire process took about an hour.
And I got WAY more SEO traffic than I would from publishing a new post.
With that, it’s time for our third strategy…
3. Use “Click to Tweet” Links
This is one of the BEST ways to get more shares from your content.
In fact, Click To Tweet Links are one of the main reasons that this post from my blog has over 6k social media shares:
With that, let me show you how Click To Tweet links work:
1. Find something “tweetable” in your content.
This can be a bite-sized tip, strategy, quote or statistic.
For example, my post listed a bunch of list building strategies.
So I considered each strategy on my list “tweetable”.
2. Create a Click To Tweet link.
Head over to ClickToTweet.com and write your tweet:
And the tool will generate a special link for you:
3. Finally, include that link in your content.
Whenever someone clicks on the link…
…they get a pre-written tweet for easy sharing:
It’s that easy.
4. Optimize Your Content With LSI Keywords
It’s no secret that SEO is one of the best ways to drive traffic to your website.
That said, most old school SEO strategies simple don’t work anymore.
And that’s largely because Google’s Hummingbird algorithm changed EVERYTHING about SEO:
Instead of ONLY looking at keywords, Google now understands topics.
(How big of a change was this update? Google said that: “Hummingbird affects 90% of all searches…”. Wow).
The question is:
How do you make sure that Google understands your content’s topic?
LSI keywords are words and phrases related to your target keyword.
For example, let’s say you just wrote a post about social media.
LSI keywords would be words and phrases like:
- Facebook page
- Viral content
And when Google sees these LSI keywords in your content, they say: “Great. This content is definitely about social media”.
So: how do you find these LSI keywords?
A great free tool called LSI Graph.
This tool spits out dozens of LSI keywords related to your topic:
Then, just sprinkle these LSI keywords into your post…
…and you’re set.
5. Get More Traffic From Your Blog Posts With “Content Transformation”
Content Transformation is simple:
You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).
For example, I published this case study on my blog a while back:
As you can see, this post generated lots of social shares…
But I knew that I could squeeze even more value out of this content.
So I turned that post into a YouTube Video:
That single video has generated over 250k views… and hundreds of website visitors.
(All from a piece of content that I published YEARS ago)
That’s the power of Content Transformation.
6. Go On Podcasts
Podcasts are EXPLODING.
(In fact, one survey found that 26% of Americans regularly listen to podcasts)
Does that mean that you should grab the nearest microphone and start a podcast?
Instead, I recommend going on other people’s podcasts as a guest.
This strategy works so well that I try to go on 2-3 podcasts per month.
In fact, I’ve appeared on over 100 podcast episodes:
And these episodes have brought me tens of thousands of visitors.
For example, I once got 984 visitors in 60 days from a single podcast episode:
As a bonus, you usually get at least one backlink in the show notes, which can help your search engine rankings:
And now it’s time for…
7. Promote Your Site With Blogger Outreach
So you just published an awesome piece of content.
It’s time to promote it with blogger outreach.
In fact, one of my latest blog post got a nice spike in traffic largely due to a single tweet from an influential blogger:
The question is…
All you need to do is find bloggers that share content on your topic…
…and send them a non-pushy email.
Here’s a real life example of this process in action:
First, I sent a personalized email to a blogger that already shared content on my topic:
(That way, I knew she’d actually want to read my post… before I hit “send”)
When she got back to me, I sent her a link to my content:
(Pro Tip: Don’t ask the person to share your post. If they think your content is good, they’ll share it)
Because I wasn’t a pushy jerkface, this blogger was happy to spread the word:
That’s all there is to it.
8. The Content Relaunch Strategy
This is similar to technique #2 from this guide…
…with an important twist.
Instead of just improving your content, you completely relaunch it.
In other words:
Treat your new-and-improved content like a brand new post.
I recently revamped and relaunched this list of SEO copywriting tactics:
So I shared the post on social media:
And sent out an announcement to my newsletter subscribers:
Which led to a significant boost in traffic (including almost 5k visitors in one day):
9. Create Content That Appeals to Influencers
Here’s the truth:
If you want influential people to share your content, you need to write stuff that appeals directly to that group.
A few years ago I created an infographic for a client in the investing niche.