Analyze your site traffic with the traffic analytics toolThe best Traffic Sources and Tools for Affiliate Marketing 2020

Your site traffic is measured by Hubspot, and you can analyze the data with the traffics analytics tool. The data is collected through the tracking code on your site.

If your site is created in HubSpot, the tracking code is automatically installed. If you have an external site, ensure you install the tracking code to your site.

Analyze your traffic sources with the Sources tab

The Sources tab shows where your visitors are coming from (i.e., how visitors found your site). Learn more about the sources defined by HubSpot.

  • Click Traffic Analytics.
  • Use the Date range and Frequency dropdown menus to filter the data to a specific time range.
    • This will filter the data in any tab you’re in.
    • A week in the report starts on Sunday by default, when the date range selected consists of a week, or when the frequency is set to Weekly.
  • Below the tabs on the left, you can click the Analytics views dropdown menu to select a view that filters the traffic source data. Learn how to customize an analytics view.
  • Select the Include offline sources checkbox to include contacts that were added through offline means, such as through an import.

Sources chart

The chart shows the metric you selected split into the different sources in the date range you selected.

  • In the upper left of the chart, click the dropdown menu and select the metric you want to view in the chart. By default, Sessions will be selected. Learn more about these metrics below.
  • In the upper right of the chart, click the Style dropdown menu and select the type of chart you want to use for analysis. You can select an area chart, a column chart, a line chart, or a combination of an area and line chart to visualize the data.
  • To view a specific source’s data in the chart, select the checkbox next to it in the table below. You can select multiple sources to compare their impact.

Sources table

The table shows you the metrics based on each source.

  • To customize the metrics that appear in the table:
    • In the upper right, click Edit columns.
    • In the dialog box, select the checkbox for each metric you want to display. You can only have a maximum of seven metrics at a time in your table. Learn more about the metrics below.
    • Click the X next to a property in the Selected columns section to remove it from the table.
    • Click Save to apply these changes.
  • Click a column header to sort the pages by that metric.
  • To drill down further into the source data, click the Source you want to analyze. Learn more about what the drill down data could mean.

Analyze traffic to your topics with the Topic clusters tab

The Topic clusters tab shows you the traffic data in terms of the topic clusters you’ve created.

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Traffic Analytics.
  • Click the Topic clusters tab.
  • Use the Date range and Frequency dropdown menus to filter the data to a specific time range.
    • This will filter the data in any tab you’re in.
    • A week in the report starts on Sunday by default, when the date range selected consists of a week, or when the frequency is set to Weekly.

Topic clusters chart

  • In the upper left of the chart, click the dropdown menu and select the metric you want to view in the chart. By default, Sessions will be selected. Learn more about these metrics below.
  • In the upper right of the chart, click the Style dropdown menu and select the type of chart you want to use for analysis. You can select an area chart, a column chart, a line chart, or a combination of an area and line chart to visualize the data.
  • To view only a specific topic’s data in the chart, select the checkbox next to it in the table below. You can select multiple topics to compare their impact.

Topic clusters table

  • To customize the metrics that appear in the table:
    • In the upper right, click Edit columns.
    • In the dialog box, select the checkbox for each metric you want to display. You can only have a maximum of seven metrics at a time in your table. Learn more about the metrics below.
    • Click the X next to a property in the Selected columns section to remove it from the table.
    • Click Save to apply these changes.
  • Click a column header to sort the pages by that metric.
  • To drill down further into a topic’s data, click the topic name, then click a subtopic name to view data for individual pages associated with that topic.

Analyze your content’s performance with the Pages tab

The Pages tab shows your content’s performance using key traffic metrics. By default, you’ll see data for all of your HubSpot pages.

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Traffic Analytics.
  • Click the Pages tab.
  • Use the Date range and Frequency dropdown menus to filter the data to a specific time range.
    • This will filter the data in any tab you’re in.
    • A week in the report starts on Sunday by default, when the date range selected consists of a week, or when the frequency is set to Weekly.
  • Below the tabs on the left, click the Analytics views dropdown menu to select a view that filters the traffic source data. Learn how to customize an analytics view.
  • To filter your data based on page type, click the Page types dropdown menu in the upper left.
  • You can select Blog posts, Landing pages, Website pages, or Knowledge articles to filter the data to that specific page type. These are the different types of HubSpot content and can only be selected if your HubSpot account has access to the specific page type.
  • To further filter your content, click filter Filter [page type] to filter pages by different metrics.
  • Select the Include unpublished pages checkbox to include unpublished pages in your report. This may be useful if the content on any of your draft pages or posts was previously published and you want to retrieve the data for these pages.

Please note: the Pages tab shows historical data for every URL that has ever been crawled or received a view. If a page is removed or redirected, it will still remain in the traffic data to maintain the integrity of the analytics data. No pages can be removed.

Pages chart

  • In the upper left of the chart, click the dropdown menu and select the metric you want to view in the chart. By default, Page views will be selected. Learn more about these metrics below.
  • In the upper right of the chart, click the Style dropdown menu and select the type of chart you want to use for analysis. You can select an area chart, a column chart, a line chart, or a combination of an area and line chart to visualize the data.
  • In the table below, select the checkbox next to a page to include it in the chart. Select multiple pages to compare their impact.

Pages table

  • To customize the metrics that appear in the table:
    • In the upper right, click Edit columns.
    • In the dialog box, select the checkbox for each metric you want to display. You can only have a maximum of seven metrics at a time in your table. Learn more about the metrics below.
    • Click the X next to a property in the Selected columns section to remove it from the table.
    • Click Save to apply these changes.
  • Enter search terms in the search bar to search for a specific page. You can enter text in quotation marks (e.g. “Homepage – Version 2”) to search a specific term. This will only work with HubSpot-hosted pages.
  • Click a column header to sort the pages by that metric.
  • In the table below, select the checkbox next to a page to include it in the chart. Select multiple pages to compare their impact.
  • Click a page to view its details in a new tab.

Analyze your traffic with the UTM Parameters tab

The UTM Parameters tab allows you to analyze traffic data in terms of the UTM parameters in the URLs that your visitors are using to access your site. This includes analyzing any manual tracking URLs you’ve created.

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Traffic Analytics.
  • Click the UTM Parameters tab.
  • Use the Date range and Frequency dropdown menus to filter the data to a specific time range.
    • This will filter the data in any tab you’re in.
    • A week in the report starts on Sunday by default, when the date range selected consists of a week, or when the frequency is set to Weekly.
  • To analyze a specific UTM parameter, click the UTM Parameter dropdown menu in the upper left and select the type of parameter. By default, Campaign will be selected.

UTM Parameters chart

  • In the top left corner of the chart, click the dropdown menu and select the metric you want to view in the chart. By default, Session will be selected. Learn more about these metrics below.
  • To change the chart visualization, click the Style dropdown menu and select the type of chart you want to use for analysis. You can select an area chart, a column chart, a line chart, or a combination of an area and line chart to visualize the data.
  • In the table below, select the checkbox next to a UTM parameter to include it in the chart. Select multiple UTM parameters to compare their impact.

UTM Parameters table

  • To customize the metrics that appear in the table:
    • In the upper right, click Edit columns.
    • In the dialog box, select the checkbox for each metric you want to display. You can only have a maximum of seven metrics at a time in your table. Learn more about the metrics below.
    • Click the X next to a property in the Selected columns section to remove it from the table.
    • Click Save to apply these changes.
  • Enter search terms in the search bar to search for a specific UTM parameter.
  • Click a column header to sort the UTM parameters by that metric.
  • Click a UTM parameter to view the specific source where the visitor came from with the UTM parameter.

Metrics in the traffic analytics tool

Sources, Topic clusters, and UTM Parameters metrics

  • Sessions: a series of analytics activities taken by a visitor to your website.
    • Sessions are not only page views, but include activities such as events and CTA clicks. 
    • Sessions expire after 30 minutes of visitor in. 
    • New sessions begin when a visitor returns to the site after 30 minutes of activity or with a new session campaign (e.g., the visitor returns to the site from a different traffic source).
    • If a visitor prevents cookie tracking by using an extension or opting out of your cookie policy, and then submits a form, HubSpot will attempt to infer the context of the submission to more accurately record its source, usually through UTM parameters.
    • Example scenarios of a session:
      • Scenario 1
        • A visitor finds your site through organic search.
        • They leave and only return to their computer after two hours. They continue to explore your site that was open in their browser and clicks a CTA.
        • The first session expired during the two hours of inactivity and a second session was logged with a new source of direct traffic.
        • This counts as 2 sessions, each with a different source. The first is organic search, and the second will be direct traffic.
      • Scenario 2
        • A v
        • They access a landing page through a marketing email and submit a form.
        • T.
      • Scenario 3
        • A visitor finds a site via organic search, then leaves the website.
        • Within 30 minutes, the visitor goes directly back to the website.
        • This is counted as 1 session as the visitor returned within 30 minutes. The source is organic search.
  • Contact conversion rate: the number of contacts converted through a form divided by the number…

Source

Leave a Comment