Are you running out of blog post ideas? Not sure what type of blog posts you should write? Don’t worry. In this article, we will cover 73 different types of blog posts that are proven to work, so you will never run out of blog post ideas again.
1. Tutorials and How-to Guides
Tutorials and How-to guides are probably the simplest type of blog post you can work on. They are easy because they involve you talking about things you are already familiar with such as your product or service.
The most important thing when it comes to how-to guides is to break down your tutorial into the smallest steps and into the simplest terms. Don’t assume your readers know what they’re doing — this is a tutorial, remember?
Think about your recent work, and you can probably find some great ideas for you to write a tutorial on. Our co-founder built the largest WordPress resource, WPBeginner, by following this exact same principle.
2. Latest Industry News
You have your morning routine, just like I do. You skim the online news and find the latest trends in your industry. Why not make your morning routine into a blog post?
Find a few of the most recent events in your industry and blog about them. You can even link to news articles if you feel it is appropriate.
The important thing is that you add your “flavor” to it (thoughts, criticism, etc). You will have a new blog post in minutes! (Here’s a good example).
Related Content: 13 Best Blog Sites In 2020: Which Is Right For You?
3. Current Events
Similar to the point above, this one is even more generic. What do you enjoy reading? What catches your eye? What will you talk to your friends about? Write about THAT!
News is always happening, from the latest Marvel movie to Russia’s latest antics. The brilliance of writing a post on current events is that people are already looking for more information and thoughts about these subjects. Your opinion post on current events could become the next viral sensation!
It’s even better if you can tie the current events with your product or service.
4. Controversial Subjects
This type of blog post can be really fun to write, but remember to be wise. Controversy is always newsworthy — just look at the local news, they’re always reporting on different controversies!
You just need to figure out which controversy interests you, and how you can add to the conversation. Be sure to use the keywords around the controversy too. Mac vs. PC, MailChimp vs AWeber, Gun Control, etc. are just some basic ideas.
Since controversies are highly emotional, you want to be careful and choose your words wisely.
5. Checklists: Do you have all that you need to ____?
Checklists are one of the most simple types of content to make. You probably make lists all the time such as your grocery list, supplies lists, to-do lists, etc.
All you have to do is take that same concept and apply it to your industry or blog.
If you are in real estate, come up with a checklist for an open house.
If you are in photography, write down your engagement session checklist to make sure you have all that you need for the perfect engagement session.
To perfect the checklist, take a common task and break it down into short, actionable items.
Next, you can share that checklist to help others get started. Take a look at our content upgrade checklist.
Who doesn’t love lists right? List articles are always among the most shared on the internet. You can create a list of just about anything.
Perhaps it is a list of your favorite places to eat or your summer reading list, or your favorite web applications. The possibilities are endless.
The best part is, you decide!
This article is a good example of a listicle. Another example is our 27 clever lead generation ideas article.
From charts to lists to myths vs. facts, everything you can think of can be made into an infographic. That’s why everyone loves them!
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Admittedly, the more professional the graphic, the better it is, but you can still make an incredible post by producing a chart you made in PowerPoint. The key is to win people over with a chart or graph that helps explain things.
Tools like Canva, Piktochart, and Visage are perfect for creating beautiful charts online.
8. Case Studies
People love hearing success stories and learning about what goes on behind the scenes. Case studies are fairly easy to write and are great for social proof.
Look through your customer list and determine which one has been successful in using your product.
Email your best customers, talk through how they have used your product or service to improve their business, and then share the case study on your blog. You’ll be amazed by how a single case study can inspire and attract tons of new customers.
Here’s an example OptinMonster case study of how a Swedish website increased conversions by 800% using OptinMonster.
Want your site featured on OptinMonster case study? Simply send us an email (we love highlighting our customers).
Much like a case study, you can write a profile post about anybody. You can write a profile post about an industry leader, your customers, or someone who’s up and coming in your industry.
The profile post should give some biographical information about the person and links where users can find more about them.
You can probably guess that you should put information on why you chose to write an article on this person, but also consider adding some facts that aren’t well known so that your post can stand apart from any other resource.
You can perform an interview in a matter of minutes. Who is an important person in your area of interest that you believe would spark the interest of your readers?
Discuss with this person current events or get their ideas of what’s coming next in your industry. The goal here isn’t just to have an interview but to talk about things that your readers want to know about.
It could be business insights, lessons they’ve learned, sharing their expertise, etc.
One OptinMonster user, John Dumas, has an entire site where all he does is interviews with successful entrepreneurs.
11. Advice from the Experts
This one is similar to interviews, but it’s a lot easier to compile and are a lot likely to go viral. Why?
Because it’s a combination of Listicles and Interviews. You can message multiple experts with your question (via email, twitter, or another social network).
Since it’s a single question, it’s a lot easier for these busy individuals to answer.
Then you can compile all of the advice into one post.
Looking for an example of an experts list? Here’s an example from RazorSocial and another one from Social Media Examiner.
We all look for reviews before purchasing. It is what everyone does nowadays. So why not write a review for the latest gadget or service you’ve bought?
Spend a few minutes of your day, write down the pros and cons of your product, and give your recommendation. While it may not seem like a lot of work for you, it can bring in a lot of traffic.
Here’s an example of a good review article.
After you do the review post, you can follow it up with a comparison post. Think through a few alternatives that one can work through and present the ideas altogether.
In a similar style to a review, a comparison is like a group review. While you are not going as in-depth as a review, you are able to be more widespread with your thoughts and opinions.
You can combine a comparison and infographic like this article (WordPress.com vs WordPress.org) or you can do a traditional comparison like this: best WordPress Gallery plugins compared.
14. Video Blogs
Video blogs, or “vlogging”, is becoming more and more popular these days. Video blogs give you the luxury of discussing a lot of content with relatively little effort.
Instead of spending time writing out a blog post, using special formatting, adding images, etc, you can just set up a webcam and speak your mind.
Gary Vaynerchuk does a great job of this in his helpful AskGaryVee Show.
If you want to post more on your website, but don’t like doing videos, then you should consider podcasting. While you can definitely build your podcasting into a full show, you can begin with simple MP3s where you share your thoughts.
Just remember, as you build out your audio presence, you need to make it easier for your subscribers to tune in to your show. They may read your blog and check out your occasional MP3s, but you will likely want to eventually have a page on iTunes, Sticher, etc.
One of OptinMonster’s users, Michael Hyatt has an awesome podcast that I recommend you check out.
Want to start your own podcast? Here’s an awesome guide on how to start a podcast.
Top Tools: Start your own podcast today with one of the best WordPress podcasting plugins from our list!
Everyone likes to figure out the best way to do something. Your readers are no different, so help them out.
Whether it is toolsets, books, websites, whatever, compile a list of resources and share them with your readers.
Just be sure to give them more than just the name of the resource. It’s important to explain why you are recommending it.
You can even turn your resources page into a call-to-action like our co-founder Thomas Griffin has done with his book Breakthrough Leadership.
17. Problem and Solutions
Have you ever wondered why news stations always talk about something going wrong? Conflicts and problems draw crowds. But in this instance, you can highlight a problem where you have a solution.
Here’s an example of how we combined problem/solution with a list article: 5 Ways You Ruin Your Lead Generation…and How To Fix Them
18. Share What Others are Saying
Often times people get stuck trying to write brand new content when you can instead write a post that acts as a collection of recent discussions.
Scour a few blogs and listen to a few podcasts. Then write all your favorite quotes, ideas, and topics into a blog post and share your post of quotes for your readers to enjoy.
19. A Glance “Behind the Curtain”
Beginners in any industry or field want to be just like their heroes. If you’re a fan of basketball, you want to be like Michael Jordan or Kobe. If you are in tech, you want to be the next Steve Jobs. We all want to know how they accomplish the great things they did.
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