Many top affiliate marketers and influencers emphasize on planning effective affiliate marketing strategies to promote products. In the world of affiliate marketing, the struggle of gaining the right audience and adopting the right strategy can be tricky. This leads to frustration and disappointment and many beginners bailout and lose out on the opportunity of a potential source of income.
That’s why we, at Cloudways, reached out to a few of the top industry affiliate marketing experts to get tips and opinions about what to adopt to formulate their affiliate marketing strategy.
Affiliate Marketing Tip #1: Stick to One Source
From the get-go, an affiliate faces complications in promoting their blog as they try pulling traffic from too many channels. This can easily overwhelm them as she/he attempts to pull traffic from multiple sources to gain maximum traction. This is just too much work with very little payoff.
Tanya J Joseph, an affiliate marketing expert & YouTube influencer shares her opinion focusing on a source to pull traffic from. According to her, new affiliate marketers struggle because they try to do too much, too fast. Having too much on your plate as a beginner (too many traffic sources) is a recipe for failure.
For any new marketers, she recommends to stick with one traffic source, get it to work, scale it up and then test other traffic sources. Additionally, she recommends the following tip for affiliate marketing people who are starting out their journey:
Don’t reinvent the wheel. Look at your competitors, see what’s working and just model success.
If you don’t have money to invest in paid ads, you’re gonna use free traffic sources. Be ready to roll up your sleeves, work hard and make it happen. It takes time & consistent effort to build up free traffic.
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Brandon from Digital Millionaire ( YouTube Influencer ), echoes similar sentiments on the topic of affiliate marketing tips for beginners:
Pick a niche you want to promote, pick a traffic source you’re going to focus on (free or paid) and get started, stick to it, don’t get shiny object syndrome and jump from one thing to the next, stick with one thing and master it.
Brandon also advises people, starting out their affiliate marketing journey, to focus on their ROI.
You most likely won’t make a good ROI the first time you run paid advertising (if you’re going to be doing paid ads) but that’s fine. Stick with it, keep learning and improving and you’ll eventually get good at it and get a nice healthy ROI on your ad-spend.
Just make sure you have a great affiliate offer that pays you a healthy commission so you have a higher chance of making a profit when running paid ads. (Eg: a product that pays you a $10 commissions probably isn’t a good choice when doing paid ads)
That being said, many top affiliate marketers often use email marketing as a dominant channel in their marketing campaigns. This is an alternative to paid advertising because of its efficiency. It’s for the same reason you’ll find many blogs dedicated to using email marketing effectively. It communicates with the audience at a personal level and it does the job well.
Affiliate Marketing Tip #2: Email Marketing & Asset Building
Duston McGroarty, a renowned Affiliate Marketing expert highlights the importance of building email lists and asset building. When it comes to sending out emails, building an email list is one of the most crucial affiliate marketing strategies and deserves the attention of every affiliate marketer in 2020.
Duston mentions how building your own email list has better results in conversions than promoting products/services through paid ads on Google and Social Media.
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A dollar spent towards building an email list will result in a much larger return on investment than a dollar spent promoting an affiliate offer directly.
An email list is an asset. Every email subscriber on your list is worth an average of $1/month. If you have a list of 1,000 subscribers, you should expect to earn an average of $1,000/month from them. If you have 10,000 subscribers, you should expect to earn an average of $10,000/month from them.
Duston’s comments below pertain to asset building, commonly known as affiliate assets.
I just talked about email lists being an asset but there are other assets online that I believe every affiliate marketer should consider growing in 2020.
The biggest asset every affiliate should be focusing on growing continually is an audience. This could be an email list, a social media following, a Youtube channel, and more.
Assets put money back in your pocket every single month without much effort required on your part. Here are a few more Affiliate Assets you should consider building in 2020: a push notification list, information products you can sell in your niche, and passive income websites.
Now that you know the importance of building assets, whether it’s an email list or an asset list, let’s understand the significance of gaining authority through product knowledge.
Affiliate Marketing Tip #3: Gain Product Knowledge Through Audience Feedback
It’s important to build on product knowledge and check out the feedback the audience has about the product. This technique helps in resonating with the audience and creating that understanding bridge as an affiliate.
We asked the question about affiliate marketing tips about the importance of gaining product knowledge and received some very interesting insights from the affiliate marketing experts.
Content Strategist at Incredo, Aida Grigoryan shared her views about the matter in detail below.
I think the most effective way to start performing better as an affiliate is to get to know the product from a brighter side. I don’t mean reading the product descriptions on the company’s website, either exploring the whole technical documentation that is extremely complex. What I mean is to actively engage with the inner team via live conversation. I can bring a good example if the promoted product is software.
SaaS affiliate marketing is growing at a rapid speed.
If an affiliate is promoting a tool/software/app, the very first thing he/she must do is to attend a live demo. If he spares time to try the tools herself/himself, that even more increases the chances of winning promotion. Why? Because prospects ask specific questions, ask for features and benefits .. And if you don’t answer them (or worse, give a wrong answer) you’ll get neither a sale nor any commission. Knowledge becomes the foundation of high-level affiliate-customer relations. And if your answers are vague, if you are unconfident, you’ll end up losing opportunities.
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Johannes Rastas, Affiliate Manager at Supermetrics– also shared his two cents of affiliate marketing tips on the matter:
As an affiliate, make sure that the products you promote are actually good. And if possible, use them yourself so that you know what you’re promoting and eventually can become an expert in your niche.
This will help you build a loyal audience that is more likely to convert. To increase your conversion rate and earn more commissions as an affiliate marketer, you need a strategy that helps you optimize your promotional campaigns and target the right segments. This strategy has to be dynamic and adapt to possible changes in your niche market. Targeting is certainly a crucial part of your strategy. Obviously, you should target people who are the most likely to convert. And your affiliate offers need to provide value to your target audience. When it comes to promotional channels, you may create unique and engaging content on a blog, website, social media or forums. And this content can combine text, images, and videos, depending on your niche and resources. A multi-channel approach can help you maximize your impact and drive more conversions. For example, you can create articles and infographics on your affiliate site or blog, videos, and podcasts on your YouTube channel and engage with your network on social media (e.g. Twitter and LinkedIn) and forums (e.g. Quora and Reddit). Choosing the right channel should be based on your niche and where you can find an audience for your content. If you have a loyal audience, you can leverage that basically on any channel. Keep in mind that it takes time to build a loyal audience or network. The key is that you have some value to offer, for example through your content. That’s why the importance of high-quality content cannot be overemphasized. You can convert people into customers only if you offer them to value both through your content and through your affiliate offers. The products or services that you choose to promote the need to address a common problem shared by the members of your community. So, establish your network first and then choose your affiliate offers carefully.
I would say that in 2020, it’s all about the quality of your content.
When people find enough value in your content, you will end up growing your traffic organically. Other sites will link back to your quality content, people will share it with their networks, and your content will rank higher in the search engine results for relevant keywords. After this, converting your traffic into customers is mainly about targeting. When you have built enough traffic and you target the right segments with offers that provide actual value, you will start to earn affiliate commissions.
We also got in touch with Kirby Wilkerson, the Digital Marketing Manager at The Impact Kind and asked him for his views on building product knowledge. He summarized his affiliate marketing tip as the importance of gaining product knowledge by saying:
My client Whitney Bonds of TriedandTrueMomJobs.com writes: The absolute best way to convert affiliate sales is to show how an item/service has worked for you or others in a step-by-step guide. When people can see results it makes it believable and achievable. When it’s in the form of a step-by-step guide, people will refer back to your article when they have the time to make an informed decision. By following the exact steps in your guide they will automatically use your referral link. This approach has proven to be the most successful when it comes to converting affiliate sales.
When we posed the question regarding best affiliate marketing tips and the importance of building product knowledge on Twitter, we received insightful responses from Shay Toder, Erin Lin and Dave Warfel,
Among the answers we got, WPointer’s owner – Erin a WordPress designer and helps people new to creating websites design their layout. She says:
Hello Shoaib, the first advice I can think of is to be genuine to the audience. I always give my audience true advice instead trying to promote something that I don’t like. The 2nd advice is to be generous. I am always happy to share my expertise with them to help them out:)
— WPointer (@wpointerErin) November 29, 2019
Shay Toder is an expert in optimizing website speed and SEO.
Believe in the product and even loving it.
This way it will be easy to promote it.
— Shay Toder…