How To write Affiliate Marketing Product Review In 2020

How to Write a Product Review: a Step-by-Step Guide

How to Write a Product Review: a Step-by-Step Guide
Learning how to write an effective product review is a valuable skill. If you want to sell products on your blog, or grow your affiliate marketing sales, product reviews work — when they’re done right.

Have you heard of the term “fake reviews”? They’re reviews written with the sole purpose of selling a product, whether the product quality is good or not, even if the author has never used it.

This article is about how to write an authentic product review, one that offers your customers a solution to a problem, fulfills a need, or meets a desire.

Your product review page is not about selling to a customer. It’s about talking to a friend, offering the best quality information possible.

The process and techniques you’ll learn here apply to any product review: digital and hard products, affiliate products and your own; from the very expensive to the very cheap.

Before you start writing your page, you need to do some preparatory work.

Think of it like this: your customer is on one side of a door. To her, the door looks closed and barred. She has no idea how to get through it.

Wood door with antique locking mecanism

Wood door with antique locking mecanismA good product review starts where your customer is, unlocks the door, and leads her through.

So before you choose the product you’re going to review and sell, you need to focus on what your customers need or want.

Not what you want. Not what you think they want.

Purchases are made for one of three reasons:

  • to solve a problem
  • to fill a need
  • to fulfill a desire.

The impetus to buy is strongest if the issue is a pressing problem for which customers require a solution. It’s simply more acute, generally, than a desire.

So what we’re selling is more than a product or service. It’s

  • a solution
  • an outcome
  • an experience
  • a life-enhancer.

Two important things to understand about purchasing are that:

  • it’s emotionally based
  • people buy a product for the benefits it has for them — how it will directly improve their lives.

Step 1: Identify Your Customer’s Pain (and Write Product Reviews to Solve It)

Pain point crest

Pain point crest1. If you already have a product in mind, ask yourself:

  • What’s the single most pressing problem for your customer?
  • If this isn’t about a problem, what’s her single most pressing need or heartfelt desire?
  • How does this specific product help solve that problem, meet that need or fulfill that desire?
  • What is the one main benefit of your product for the customer? How will it make her feel after she buys it? How will her life be improved?

2. No product in mind at the moment? Even better. Ask yourself the same questions, in a slightly different way:

  • What is your customer’s single most pressing problem, need or desire?
  • What product can you offer — whether it’s your own or an affiliate’s — that will best solve that problem, meet that need or full that desire?
  • What is the one main benefit of your product for the customer? How will it make her feel after she buys it? How will her life be improved?

3. No idea what your customer’s most pressing problem, need or desire is? Or think you may know, but you’re not really sure? Time to find out!

How?

  • Ask in your newsletter, questionnaires, social media platforms, forums.
  • Social media: what seem to be the most common issues for followers? Which questions are asked most often?
  • Your own experiences with the product: what was your major problem when you started out? What would have helped you solve it?

Top Tip: Think Creatively

Think outside the box. Here’s an example.

Product Review Example: Identifying the Problem

I have a site about keeping backyard chickens. One of my most popular (and lucrative) products seems totally unrelated to chickens.

It’s an electronic rat trap. I sell upwards of 15 of them a day, and they cost around $35 each.

Electronic rat trap

Electronic rat trap

Why so popular?

I discovered that one of the most critical problems for chicken keepers is rats. Where there’s grain, there are rodents.

When I looked for solutions, I found many complaints about rats in the chicken run — but no long-lasting solutions.

So I asked for advice from some real live rat-catchers and wrote a series of articles: how to know if you have a problem, how to tell mice from rats, how to get rid of them.

Those pages all link to the product review page.

So, think creatively, particularly if you don’t have a specific product in mind. Find the most pressing problem. Find a solution. Write about it.

Take some time now to note how you’ll identify the most pressing problem, need or desire for your audience. We’ll come back to this — it’s one of the two most critical parts of this process.

Sign up here to receive the product review worksheets to use for this exercise. Use it to record what you’ve discovered so far.

Step 2: Find the Right Words to Use in Your Product Review

We’ve identified what your potential customer’s problem or need is. Now we need to look at how she’s feeling about it.

Why? Because…

“Feelings + thinking = purchase.”

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel

You’ll sell the product only after you’ve identified the pain point (or need) and let your customer know that you understand it.

So now we need to examine the kind of language she uses when she’s recounting her problems.

Using some of that same language makes your product review more likely to resonate. “This person understands exactly how I feel” is the reaction you’re looking for.

How to do this? Learn to speak the same language as your audience. Aim to foster rapport and credibility.

You already have your own “voice” for your blog or website. This is not about changing that voice. It’s about including some of the language — the specific words — your potential customers use to identify their pain points, and empathizing with them.

  • Go wherever potential customers hang out to examine how people in your niche describe their problems, needs and desires.
  • What exact words are used repeatedly to describe the problem (or need / desire) and how they’d feel if it were solved for them? What kinds of solutions are they asking for?

Don’t try to second-guess this. Don’t think that your customers “must” use the same language you do. The likelihood is, they won’t.

Sign up below to receive the product review worksheets to use for this exercise. Use it to record what you’ve discovered so far.

You’ll refer to your notes when you start writing your review.

Product Review Example: Using Emotional Language

Child eating watermellon

Child eating watermellonMegan is a daycare provider. She has some fabulous books to sell — her own products — but she isn’t getting many sales.

Her books are about what to feed children in daycare. She had a sales page that described what the books were about — healthful, easy-to-make recipes, together with a shopping list for each one. If you want your recipes to get found in Google, make sure you are using proper recipe schema.

But the words on her sales page weren’t resonating with her audience.

So we looked for threads related specifically to food in a couple of daycare provider forums.

These are real quotes. Note the “feeling” words the providers use: “panicking”; “driving me crazy”; “at a loss”; “chaos”; “stressed out”…

Writing product reviews using emotional language

Writing product reviews using emotional language

From the outside, some of it may seem funny, but to those daycare providers, it’s serious stress.

What’s the solution they’re looking for? Could Megan’s books be part of it?

Most of them really don’t know what they need. They’re expressing their feelings.

It’s the way they’re describing the problem that gives us a clue about where they are now and the emotional state they want to be in.

Reflecting these words back to the customer in her product review immediately resonated:

“Are you at a loss to know what to feed your daycare kids?”

“Does lunchtime feel like chaos, every day?”

“Feeling stressed out even trying to decide what to have for lunch?”

The feeling in her potential customer? “Thank goodness — someone who understands exactly how I feel!”

Now look at the flip side. Others in the same forum had a clearer view of how they’d like to feel and what the ideal solution looked like…

Benefit focused phrases for product reviews

Benefit focused phrases for product reviews

Again, notice the language:

“Calm and focused”; “time for discussion / reflection”; “organized.” And there’s the very idea for a product that Megan has already created!

How did we use this?

We put it together with the earlier “problem-focused” language:

“Are you at a loss to know what to feed your daycare kids?”

“Does lunchtime feel like chaos, every day?”

“Feeling stressed out even trying to decide what to have for lunch?”

“If you wish you could feel organized, calm and focused at mealtimes, if your heart’s desire is to be able to sit down, family style, and eat healthful foods with different tastes while having time for discussion about the afternoon ahead…”

“I have exactly the answer you’ve been looking for!”

This exact process can be followed to help you uncover the right language to infuse your product review with emotional impact.

It doesn’t always work out as clearly as this. Sometimes you have to dig more deeply. But the greater the problem, the more likely you’ll discover words that you can use to good effect.

And maybe you’ll stumble upon ideas for future products in the process.

Hand manipulating puppet strings

Hand manipulating puppet stringsDoes It Feel Manipulative?

If so, reassess your thinking about products. You’re matching up problems your audience has with a solution they say they want.

That’s not manipulation. It’s serving your customers. You’re not going to sell them a product they don’t want. You’re going to talk about the pros and cons — product drawbacks as well as benefits. You’re not going to deceive them about how the product will change their lives overnight.

You are going to tell them how your product, whatever it may be, can help change their world for the better — a little at a time.

Reminder: You are not writing a review with the primary goal of selling a product. Your goal is offering a solution, meeting a need or fulfilling a desire.

Open doorway to paradiseOpen doorway to paradiseAs Solo Build It!’s Action Guide teaches, it’s all about the PREselling.

Remember: Your product review is the door through which you lead your customer to the product you’re selling.

You’ll harness this and prove why this product is the one that solves her problem or satisfies her desire as completely as possible.

And your review won’t look anything like the reviews of scammers. It will look and sound like you, helping your customer.

Let’s examine the product you’re about to write a review page for. How can we ensure that it provides a solution and meets your customer’s needs or desires?

Step 3: Choose Products to Review

Shipping boxes on conveyor

Shipping boxes on conveyorRemember the formula “feeling + thinking = purchase”? Here’s the “thinking” part.

It’s important that this part — the factual information about the product — links back to the feeling part. That’s where…

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