Best ways To Promote Software Product In 2020

affiliate marketing on laptop and phone

Affiliate marketing is a rewarding way to earn passive income. But for those new to the concept, it can seem pretty mind-boggling. However, once you know its twists and turns, you’ll quickly find affiliate marketing is a great way to do business.

If you’re just starting out on your affiliate marketing journey, you’ll want to incorporate the following seven tried-and-true techniques for promoting your products as you head out.

We just touch on them in this article, but be sure to check out the resources linked at the bottom of each section for more great info.

#1 Run social media campaigns

woman holding cell phone with social media iconsYou absolutely must use social media to promote your affiliate products. It’s one of the quickest and simplest ways to promote your links. For starters, whenever you create any content, whether it’s a blog post, video, or ebook, be sure to promote that content on all your social channels.

Check out this great article from to get you rolling.

#2 Use search engine optimization

seoSearch engine optimization, or SEO, is an indispensable tool for promoting your products. It’s basically an ongoing process you engage in that increases the visibility of your website on search engines through organic searches. Although it won’t bring you results right away, good SEO delivers long-term benefits that are invaluable to your business.

If you’re looking for a great guide on SEO basics we recommend this one from Moz.

#3 Do blogging

woman bloggingBlogging is one of the basics of product promotion. The great thing is, you can write about your products as freely as you want and include links wherever you want.

Blog posts can take on just about any form, from product reviews to infographics and tutorials. The sky’s the limit! The most important thing is to post high quality content consistently. Do those two things, and you’ll be well on your way to earning more through your blog.

To learn more about making money through blogging, check out this article from

#4 Send monthly emails or newsletters

man reading emailsProviding a sign-up link to your email newsletter is an awesome way to start building a list of consumers who expect to hear from you and are happy when they do. Once you have a list, you can use it to promote your links and special incentives. Also, sending out monthly emails is a great way to keep people engaged with your website and to let them know when you’re promoting new products.

Check out this great article from OptinMonster for more information on using email campaigns in affiliate marketing.

#5 Create helpful videos

young man making a video blogLike blog posts, videos are a great way to deliver all kinds of information (and affiliate links) to your audience. Product demonstrations, tutorials, and product reviews are three super popular formats that are highly effective for affiliate marketing. They’re also relatively easy to do once you get the hang of it.

To learn how to make a simple video for affiliate marketing, check out this helpful article by Steve Scott.

#6 Add banners and buttons to your site

mouse over a link on computer screenObviously, it’s important that you direct traffic to your site, but once the visitors are there, you want them to do something — read your blog post, view your video, or, most importantly, click on your links. Adding banner advertisements and call to action buttons are two of the best ways to get your visitors to take that action.

Check out our Ultimate Guide to Using Banner Ads on Your Affiliate Marketing Website.

#7 Offer promos, coupons, incentives, or loyalty rewards

woman holding a phone with a coupon codeEverybody loves a good deal. That’s why offering promos, coupons, incentives, and loyalty rewards to your audience is such an effective way to promote your affiliate products. Not only are they a great way to boost sales, but promos also tend to get lots of shares and engagement on social media, giving you even more bang for your buck.

Learn three ways to incentivize sales in this article from Practical Ecommerce.

The Takeaway

Becoming a full time affiliate marketer is well within your reach, as long as you start out on the right foot by incorporating the best strategies. Find out which of these techniques work best for your audience and, as time goes on, dedicate yourself to improving your skills. Achieving success as an affiliate marketer takes time and hard work, but the investment is well worth the effort.

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