SEMrush is without a doubt one of the best search engine optimization tools you can find out there.
It’s packed with highly specific and incredibly useful tools that will help you find the strategy whether it is for your website, Google Ads campaigns, or social media.
SEMrush is a powerful and intuitive tool that will help you achieve the following results in record time:
- Brainstorm around finding relevant and competitive keywords;
- Full position tracking that automatically updates and tracks your current search engine rankings;
- Intelligent backlink auditing and analysis;
- Generating competitive intelligence reports in your market for both SEO and Google Ads;
- Conducting a complete review of your website from an SEO perspective, including identifying weaknesses and gap analysis.
It’s a tool that many internet marketers use, and it only looks to be getting stronger, with new and useful features being added all the time.
In fact, if you’re serious about being professional and competitive in this space, it only makes sense to join the thousands of experts who use this tool on a daily basis.
Who is SEMrush for?
One of the reasons SEMrush has gained so much popularity among the pros is that it’s perfect for all types of marketers.
Got a website and want some extra traffic from search engines?
Great, then SEMrush is for you!
Have an eCommerce store and want to increase sales?
Jump right in!
Have access to profitable affiliate offers and wanna get more qualified traffic to your website?
You NEED SEMrush in your life!
And while this review focuses on SEM (SEO and PPC/Google Ads) aspects of the platform, it’s also a must-have for anyone who works with Social Media, Content Marketing & PR, and performing market research in any industry.
Really, SEMrush covers so much ground that to say it’s worth the entrance fee is a massive understatement.
Even the free account is a huge help for newbies, but if you really wanna dive into the details and research your market at the granular level, you’ll need a fully paid account.
Of course, Mobidea and SEMrush have a partnership in order to give you access to an incredible 14 days free trial.
It’s really an indispensable tool and can be compared to the swiss army knife of the search marketer’s toolkit.
So as we’ve seen SEMrush is so much more than just an SEO tool (it’s actually mind-blowing when you consider the number of features they have managed to neatly pack into one platform) but one of the most asked questions about the platform is the following: Should you use SEMrush to rank your website higher on search engines?
Well, before I answer that question, I want to share my personal experience about how SEMrush helped me to rank my websites higher (and indirectly increased the number of visitors exponentially in just a few short weeks.)
SEMrush Killer Features
If you have ever used other search marketing tools, you might be wondering what’s special or different about SEMrush, and why you might choose it over a similar tool.
To help you decide, let’s look at the most powerful USP’s the platform has to offer – the SEMrush Killer Features.
#1 The most accurate data
Keyword search volume is vital data for building your SEO and PPC campaigns. Incorrect, or out-of-date data, can waste your efforts, time, and money. SEMrush is constantly updating its databases, and offers the most accurate and relevant data to its customers.
#2 Huge keyword database
The more keywords available for your keyword research, the more ideas you can find to enrich your SEO and PPC campaigns.
The total number of keywords in SEMrush Keyword Magic tool now exceeds 20 billion – it’s the largest keyword database on the market with Ahrefs coming in second place at 1.2B keywords.
#3 Accurate position tracking
SEMrush users benefit from daily data updates, mobile rankings, and the ability to buy additional keywords by default – with no additional payments or add-ons needed.
While many other platforms offer comparable services, these generally come at a hefty price.
Users can also make use of the basic tracking functionalities which, combined with the Position Tracking tool, makes the platform incredibly useful for SEO specialists.
The SEMrush Position Tracking tool shows local level volume data for all subscribers, no matter which plan you choose.
This Killer Feature eliminates the need for additional, costly trackers.
#4 In-depth SEO reporting
Most SEO experts would agree that it’s so important to organize all your data in one place. SEMrush makes it easy to create reports for yourself, your boss, a client, or your team that will let you track all the KPIs you need.
You can create visually appealing custom PDF reports (including Branded and White Label reports), setup report scheduling and integration with GA, GMB and GSC.
Very few competitors offer this feature and many don’t offer full customization.
#5 Links monitoring and penalty recovery
Toxic links can be a thorn in the side of search engine marketers, and no-one likes to see all their hard work going to waste.
With SEMrush you can make a detailed analysis of toxic backlinks, as well as toxic score and toxic markers with the option to outreach to webmasters for link removal and reputation management.
This feature is unique to SEMrush and saves the need to fork out for an additional tool.
#6 Content Marketing Platform
SEMrush has a variety of content optimization and content creation tools that will take your content marketing to the next level.
These include, SEO Writing Assistant, On-Page SEO Checker/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.
If you compare this to other platforms that may offer just a fraction of what’s offered in SEMrush, you’ll see just how comprehensive and powerful the tool can be.
My personal experience
If you’ve been in this industry for any length of time, then you probably know that Google occasionally releases updates to their various algorithms, one of the most feared of these being Google Panda.
Why is this a big deal?
Well, a major change in the algorithm can mean that suddenly all of your hard work disappears overnight, and you’re back to square one!
While this shouldn’t adversely affect sites that are using white hat tactics, it’s still something to be aware of, as a change in which factors are weighted more than others can still have a huge impact on the search results.
Here’s how I learned to not live in fear and panic of losing my website income overnight…
When Google Panda hit, several of my sites were affected.
Everything I had worked on for years was ripped away from me like a house of cards in only one night.
I woke up in Google hell, and frankly, I didn’t really know whether I wanted to continue in this business or not.
However, I eventually decided to bite into the sour apple and constructively evaluate my content and SEO strategy.
Prior to this, I only knew to write what I thought would be of interest to my readers, and completely ignored how search engines would view the content.
Now, the purists among you may be thinking, ‘That’s great! Google rewards content that’s written for readers’, but sadly in my case, I didn’t even know the rules of the game.
I know now that writing purely for search engines can equally be a bad thing, but at the time I was at the early stages of understanding how this all fits together.
So, I quickly realized the importance of optimizing content for search engines and got to grips with the new ranking factors.
After studying the data, I was able to identify a number of key areas that needed improvement.
Among other things, I turned out I lacked relevant, high-quality, editorial links that would strengthen the content I published.
To look for help, I decided to try out some of the most popular SEM tools.
In the end, I found that none of them gave me the power and control to evaluate my content in quite the same way that SEMrush did.
I fell in love with the user-friendly and intuitive interface that made it super easy to access all of the powerful modules which gave me the ability to quickly track, evaluate and find relevant suggestions to improve my strategy and strengthen my site.
This isn’t to say that I’m impervious to any future updates, but my sites are now much more compliant, have a well designed SEO structure, some kick-ass high profile backlinks, and can easily be made to easily fall in line with any future algorithmic changes.
One last point: I just want to point out that I am a self-taught SEO consultant who learned everything about the subject through self-study and hard work.
I constantly test things, evaluate the mistakes I have made and embrace the ever-changing landscape that occurs within the SEO sphere.
What is SEMrush?
Now let’s turn our attention to what makes SEMrush such a fantastic tool for those who are searching for proven ways to optimize their website.
For starters, it’s the world’s best keyword research platform.
SEMrush makes it extremely easy to find highly relevant and targeted keywords that you can use to optimize your site.
At the same time, the abundance of supporting tools give you the opportunity to spy on your competitor’s keywords and nail down every aspect of your SEO and content strategy.
As a spy tool, it gives you access to all of the keywords which your competitors rank for.
From here, you can easily hijack these target keywords for your own site, or find ones which are closely related and develop your own keyword matrix that’s super relevant to your business.
One way to look at this is that you get an insight into all of your competitor’s business secrets, which is absolutely priceless info that’s worth its weight in gold.
The creators behind SEMrush have also released a popular add-on for different browsers, named SEOQuake.
I won’t be discussing SEOQuake (as it falls outside the scope of this review) but you are welcome to install it and test what it has to offer.
Hint: It can save you a lot of time when performing your keyword research!
At the time of writing, SEMrush has more than 130 million domains and 800 million search phrases in its gigantic database.
You also have the opportunity to see which keywords your competitors rank for and which you, in turn, can rank for based on volume, date, cost, volume and more.
Look at the image below to see why SEMrush is so powerful and such an essential tool for all those who want to drive more traffic to their website(s).
Here’s the rank of one of my main competitors for the keywords that we’re both actively optimizing our site for:
To clarify this further, I will explain in greater detail below the various parameters, along with practical tips on how these can be adopted and applied to your own website.
Here’s a screenshot of the results I got by typing in the domain…