What’s the traffic objective?
Send people to a destination such as a website, app or Messenger conversation (Website Clicks)
Increase the number of people going to your mobile or desktop app (App Engagement)
When you create an ad with the traffic objective, you can:
Select where you want to drive traffic: You can select either Website or App to send people to your website or app.
Target people who previously installed your app: You can target people who previously installed your app in the Audience section of ad creation.
What platforms support the traffic objective?
Which ad formats can I choose from in the traffic objective?