affiliate marketing tools for beginners 2020

One of the top reasons why marketers love affiliate marketing is because it is easy to measure. Maybe that is why a lot of money is getting spent on it. Did you know that by 2020 the spending is expected to reach $ 6.8 billion?

More investment in affiliate marketing means more workload and an increase in the need for affiliate marketing tools and software solutions.

What are the Best Affiliate Marketing Tools for Successful Campaigns?

In this post, we will talk about 31 of the best affiliate marketing tools and software solutions that can make marketers’ lives easier.


Disclosure: Please note that a few of the links in this article are actually affiliate links. If you click on them, I will earn a commission, without any extra cost to you. Please know that I have only selected the best affiliate marketing tools for you, which I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.



Affiliate Marketing Tool #1: AnyTrack

Affiliate Marketing Tool-AnytrackAffiliate Marketing Tool-Anytrack

Image via AnyTrack

AnyTrack is an affiliate tracking software program. It allows marketers to track and sync conversions from any affiliate networks using Google Analytics and the Facebook Pixel.

As an affiliate marketer, measuring your success (and failure) is the key to improve your campaign performance. Whether you favor Google Ads, Facebook, or SEO, tracking your conversion data using analytics tools will give you the actionable insights you need to optimize and scale your campaigns.

AnyTrack TAG is a single line of code that fully automates data collection and syncs data across your marketing stack without any code or any complicated setup.

Key Features

  • A single line of code to connect all your analytics and pixels
  • Automatically track any affiliate links and form submissions (no code required)
  • One-click integration with Google Ads and Facebook Ads
  • Native integration with over 50 popular affiliate networks and software solutions (ClickBank, TUNE, CAKE)
  • Webhooks to sync conversions with third-party marketing tools (email, third-party reports, API)


  • Free plan: Up to 5,000 sessions per month
  • Basic plan: $50/month (best for bloggers)
  • Personal plan: $150/month (best for PPC marketers)
  • Advanced plan: $300/month (best for agencies)

All paid plans offer a 14-day free trial.


  • True Plug & Play set up to start tracking links in under 3 minutes
  • Integration with any type of website or funnel builder (WordPress, ClickFunnels)
  • Compliant with the tracking policies of Google and Facebook
  • Build custom audiences for retargeting campaigns


  • Doesn’t offer integration with Amazon Associates
  • Doesn’t offer direct integration with Zapier


This platform is built to run affiliate campaigns on Google Ads, Facebook Ads, Bing Ads, and SEO content (comparison website, content websites, lead generation).

Pro Tip: Leverage their custom audience building tool to create lookalike audiences across all pixels simultaneously.

website traffic ebookwebsite traffic ebook

Affiliate Marketing Tool #2: Post Affiliate Pro

Post Affiliate Pro Referral Marketing Software1Post Affiliate Pro Referral Marketing Software1

Image via Post Affiliate Pro

According to their clients, getting started with Post Affiliate Pro is easy because they offer a free integration service and provide 24/7 customer support. The software is one of its kind as it gives you the freedom to create and manage your very own affiliate program from scratch.

The top features of this software solution include fraud protection, accurate tracking, and fully-customizable commission structures. It supports all types of affiliate links, allows multiple currencies, and offers multiple language translations.

Get started today with a 14-day free trial to check out just how easy affiliate marketing can be. If you like its features, the Pro plan starts at $97/month.

Affiliate Marketing Tool #3: LeadDyno

LeadDyno Affiliate Marketing ToolLeadDyno Affiliate Marketing ToolImage via LeadDyno

LeadDyno is easy-to-use software that enables you to launch affiliate campaigns. You can get in front of top affiliates and influencers who are looking for products like yours.

Each of your new affiliates gets access to a custom affiliate dashboard. You can provide them with all of the information needed to promote your brand or products. It’s also possible to test this program yourself by trying it free for 30 days. You can do so from their website.

Affiliate Marketing Tool #4: Voluum

Voluum Affiliate Marketing ToolVoluum Affiliate Marketing ToolImage via Voluum

Voluum’s top features include a state of the art reporting tool, not to mention the real-time reporting, and 20 standard and 10 custom data points about the page visitors.

This platform also includes direct tracking pixels and CPC, CPM, and CPA cost models. The best part about this software solution is that plans start at only $69/month.

Affiliate Marketing Tool #5: Clickbooth

Clickbooth Affiliate Marketing ToolClickbooth Affiliate Marketing ToolImage via Clickbooth

Clickbooth enables you to connect and collaborate with vetted affiliates. You can work on a cost-per-action (CPA), cost-per-lead (CPL), cost-per-engagement (CPE), cost-per-install (CPI), cost-per-sale (CPS), or cost-per-click (CPC) pricing model.

Affiliate Marketing Tool #6: LinkTrust

linktrust Affiliate Marketing Toolslinktrust Affiliate Marketing ToolsImage via LinkTrust

LinkTrust is best known for its outstanding customer support. Their affiliate marketing platform is customizable to a great extent.

This gives you access to the payouts, content, and also analytics from ads, devices, products, and even offers.

Their customizable interface allows you to track all types of ads through pixels, server posts, cookies, mobile traffic, and more.

Plans for LinkTrust start at $299/month and go up to $799/month. You can also request a free demo from their website.

Affiliate Marketing Tool #7: AffTrack

afftrack Affiliate Marketing Toolsafftrack Affiliate Marketing ToolsImage via Afftrack

The best thing about Afftrack is that it’s the only tool in the market that provides unlimited clicks for all its packages. These days, they are even offering fully-loaded service for 3 months just at $1 to their new subscribers.

The best part about the price of this software solution is that even small business owners can afford it and make optimum use of their resources.

Want to know the best part? They also provide unlimited affiliates and offers.

Affiliate Marketing Tool #8: Affise

Affise Affiliate Marketing ToolAffise Affiliate Marketing ToolImage via  Affise

This SaaS marketing platform can help you form and grow relationships with your business partners. Through performance marketing, you can expand your network with affiliate partners, influencers, agencies, and other professional networks.

With Affise, you can automate every step of your ad campaign and make data-driven decisions. It’s a great tool to optimize your marketing campaigns.

Key Features

  • Easy-to-manage, configurable dashboards
  • Smart targeting
  • Insightful comparison reports
  • CRO
  • Real-time BI tools
  • Protection against fraud
  • Flexible payouts in multiple currencies


  • 24/7 customer support
  • Feature-rich API
  • Hassle-free migration
  • Dedicated manager for each account


  • The statistics report could provide more details

Pricing Details

  • Pro Plan: $299/month
  • Ent Plan: $499/month
  • VIP Plan: Custom Pricing
  • 30-day free trial available (on request)
  • No credit card required


Online ad campaign management, affiliate marketing, and influencer marketing.

Pro Tip: Leverage their AI Smartlink feature for better optimization.

For more information on Affise, check out their features section.

Affiliate Marketing Tool #9: HitPath

hitpath Affiliate Marketing Toolshitpath Affiliate Marketing ToolsImage via HitPath

HitPath is a multichannel tracking platform. Their interface is simple and user-friendly. The top features of this software solution include a cross pub campaign accelerator, real-time tracking, and affiliate management.

HitPath is scalable and customizable too. They are known for being flexible to customer demands. You can request a free demo from their website as well.

Affiliate Marketing Tool #10: Everflow

Everflow Affiliate Marketing ToolEverflow Affiliate Marketing ToolImage via Everflow

Everflow is probably one of the best affiliate marketing tools. It gives you real-time affiliate analytics and makes it easy for you to track the progress of your affiliate marketing campaigns.

With Everflow, you have fraud protection across clicks, impressions, conversions, and post-conversion activities. Their FlowXchange feature gives you full control via a rule engine and also automates your campaign.

Want to try it first? You can get a free trial of this program for a period of 30 days. After that, prices start at $200/month.

Affiliate Marketing Tool #11: ClickInc

clickinc Affiliate Marketing Toolsclickinc Affiliate Marketing ToolsImage via ClickInc

This advanced affiliate tracking software has top features like a built-in affiliate contact tool, an alert when any affiliate drops you, and more. It also helps you gain the SERP rankings using your affiliates.

Their TruLink feature doesn’t need any affiliate ids anymore. It tracks everything from the registered URLs of affiliates. You can request a free demo of this platform from their website. They also offer a free trial for 30 days, after which the plans start at $25/month.

Affiliate Marketing Tool #12: TUNE

TUNE Affiliate Marketing ToolTUNE Affiliate Marketing ToolImage via TUNE

Affiliate marketing tool, TUNE, also provides unlimited affiliates. It has great tracking metrics and 99% tracking uptime. This platform also offers detailed insights and purchase processes.

This tool can also provide you with leads. This is especially beneficial for agencies handling client accounts. They’ve got a variety of plans for advertisers and networks starting from $279/month. You can also get a free trial by signing up on their website.

Affiliate Marketing Tool #13: Journey by Cake

getcake Affiliate Marketing Toolsgetcake Affiliate Marketing ToolsImage via Journey 

Journey is Cake’s affiliate marketing tool for tracking. It helps you optimize your spending based on positional and data-driven values of key steps in the customer journey.

This program also integrates seamlessly with other marketing tools. You can request a free demo of this software solution from the website too.

Affiliate Marketing Tool #14: Adplexity

adplexity Affiliate Marketing Toolsadplexity Affiliate Marketing ToolsImage via Adplexity

This is one of the best tools for ad intelligence. You can keep track of your competitors’ profitable ads through this program. And you get desktop, mobile, and native options for all of your traffic needs.

You can also keep track of your competitors’ ecommerce products and stores. The price of this software solution is $199/month per user.

Affiliate Marketing Tool #15: WhatRunsWhere

whatrunswhere Affiliate Marketing Toolswhatrunswhere Affiliate Marketing ToolsImage via WhatRunsWhere

WhatRunsWhere makes sure you spend every penny on advertising wisely. This platform gives you actionable insights into your digital strategy.

With WhatRunsWhere, you get access to 60 million ads across 7 countries. Here you get fresh data every day so that you can plan your strategies with complete accuracy.

What sets it apart from most of the other affiliate marketing platforms is its pricing model. The price of its Basic package is $299/month while its Full Coverage plan is priced at $399/month.

Affiliate Marketing Tool #16: CJ Affiliate

CJ Affiliate Marketing ToolCJ Affiliate Marketing ToolImage via CJ Affiliate

CJ Affiliate is one of the world’s largest affiliate networks that has been designed to help you drive bigger results.

You can use this platform to reach and influence your customers throughout their buying journey. They help you identify the most influential affiliates and reward them. Through this program, you can truly unleash the real power of affiliate marketing and make the most of your resources.

Affiliate Marketing Tool #17: Awin

awin Affiliate Marketing Toolsawin Affiliate Marketing ToolsImage via Awin

Awin is an affiliate marketing platform with over 13,000 advertisers, 100,000 publishers. No wonder they also provide valuable market insights in forms of whitepapers, podcasts, etc.

HP, Emirates, AliExpress, Forbes…


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