If you can understand that process, you can create high converting, high ROI campaigns.
The traffic is predictable in terms of what people are after; it is easy to determine your audience.
Google remains the largest search engine platform with an overall 89% market share worldwide. Bing & Yahoo, which came second.
Social media, Facebook, Instagram, Twitter, Pinterest, and LinkedIn, are all going to remain viable sources of quality traffic in 2020 and beyond.
However, in 2019 Google has sunset Google +, a social media platform that has been anticipant to happen.
Instead, Google has launched another new service called – Keen -represents a new opportunity to grow popularity and traffic. It’s also an alternative to Pinterest.Video traffic will remain a prominent force in 2020, especially YouTube, particularly its main focus.
Including video into your daily business activities can lead to another viable and significant stream of traffic to your affiliate marketing business.
The audience within YouTube is an engaged one. It will also convert at an extremely high level because video content contained all the elements of trust.
Another traffic source is Discussion platforms such as Reddit, Quora, & Answer.com. Relevant forums and communities are also locations that can be leveraged by affiliate marketers to extend their industry reach and obtain traffic.
As a precaution, all affiliates avoid Traffic Exchanges & Solo Ads because these types of traffic have been either bogus or low converting.
All successful affiliate marketing businesses must start with an overall plan. Still, within that overall strategy plan, the initial focus is always traffic.
Without traffic, you won’t be able to generate revenue for your affiliate marketing business’s survival.
The continued growth of the internet and usage amongst users will lead to growth in traffic opportunities for affiliates through 2020.
Trust is not something that you can build overnight, but if tempted to make quick money, you can lose trust overnight.
Thus, trust goes hand in hand with your ability to captivate and to convert your audience. People get better at research and expect quality content, and they also expect helpful information.
If you cannot provide this, you will not retain their trust, attention, or get the sale.
How To Establishing Trust Among Your Audience.
- Offer valuable content that help people
- Don’t constantly pitch (which will hurt rankings and losing trust quickly)
- Over-deliver your promise
- When you promote something, make a recommendation and give people choice
- Always make yourself available to help
- Always be tranparency with your business dealing
Therefore, you need to create a sense of comfort to build up the trust as website visitors most often won’t know you or your brand before visiting your website.
The faster way to do so is to relay your content in an informative manner, be helpful, offer insightful content, and engage with your content.
If you can do this, selling as an affiliate marketer will become much easier and seamless.
3. Customer Relationships.
Good customer relationships based on customer experience – what it is like for people to do business with you.
According to BDC Client Experience Manager Chris Palin, that experience is all about “how you exceed customers’ expectations.”
You must connect and create a relationship in a trustworthy and selfless manner. From there, you move your customers through the purchase lifecycle to making a buying decision.
There are several customer relationship focal points that you should be focusing on in 2020.
It is true about a customer’s behavior that changes other than the technology that they are exhibiting their purchasing habits within.
So, here are some of the customer relationship strategies you should be implementing in the year ahead:
3.1. Encouraging Engagement/Communication.
When you create your content, you want to encourage people to communicate within your website where applicable.
Of which these include offering your help, suggesting others share their experience and feedback, although in some cases opinionated or controversial discussions.
When people see that you are willing to engage, and better yet, engaging within the comments on your website by replying to every comment.
You will build much trust in your content, brand, and affiliate product or service recommendations. That is refered to content marketing strategy.
3.2. Email Marketing.
Affiliate marketers who leverage Email Marketing in their traffic strategies will eventually build long-lasting and fruitful relationships with your audiences.It be should be in your top priority list.
According to statistics, as your email mature, the open rate will dip to 15%. There is no alarming, but continue to build up your list and do regular maintenance to delete those inactive subscribers.
Please remember that you don’t sacrifice an instant commission to build a list if someone is on your site and ready to purchase.
3.3. Authority Content.
Your audience will see you as a respected authority if you constantly and actively create and offer high-quality content that solves their problem.
Therefore. it will create and build trust in your relationship with your audience and naturally leads to trust you more in your “recommendations.”
3.4. Keep Current, Keep Engaged.
It is important as an affiliate marketer that you always stay on top of your industry, current events, and hot trends.
You will want to establish an authority figure within your industry, as this will create trust.
Blog about what is currently taking place in your industry, offer your opinion and insights on current events, and publish industry-related content with consistency and regularity.
4. Happy Customer Make Repeated Transaction
Relationships are becoming more and more critical to the affiliate marketing environment.
If you can create relationships and trust amongst your audience, you can create repeat transactions and long-term customers as an affiliate marketer.
Remember, it is easier to sell to an existing customer than to sell to someone visiting your website for the first time.
Read this related article: Digital Marketing Tools and Resources to help you build your online business.
4 Common Characteristics And Natural Behaviours That Affiliate Marketers Must Have.
1. Work Ethic.
The most important behavior that all successful affiliate marketers exhibit is that those who aspire to go “full time” are work ethic.
Work ethic means your ability to set goals, work hard, and persist in your efforts until you achieve them.
Never afraid of failure, as we all learn by trial and error until you succeed.
Here, we mean to focus on ONE thing at a time and be good. You don’t need to know all, but being it only takes being great at one thing to be phenomenally successful online.
For example, in terms of your marketing approach, you don’t need to be an expert at SEO, SMM, PPC, email marketing, and others.
(3) Niche Immersion.
To become an industry expert, you must immerse yourself in your niche, understand it, and learn about it daily.
Therefore,you will always be moving in the right direction.
(4) Goal Setting and Planning.
Your goal should be efficient and achievable. It serves as a timetable for what you want to achieve with your affiliate marketing business.
There are 3 types of goals:
– Bite Size Daily Goals:
These are your daily actionable goals, but can even be segmented into hourly if you have some microtasks you are working.
Plan your daily tasks each day ahead, in which these goals related to productivity in your affiliate marketing business.
– Weekly/Monthly Goals.
Weekly or Monthly goals are short-term goals. These goals should set ahead, and they can be ambitious.
You will rarely complete every goal, but you should knock off as many of them.
– Long Term, Yearly Goals.
You should be setting long term goals, which will be your financial goals and part of your vision.
I recommend you to set your long-term goal at least once per year.
Despite that, there a lot of things that can accomplish in a year. Still yet, you never know what can happen in business. You want to be able to remain flexible with your affiliate marketing business.
You can revisit these goals several times throughout the year to make a change.