As far as SEO and digital marketing platforms go, SEMrush has everything you can ever ask for.
It has comprehensive analytics, a powerful keyword research tool, on-demand reports, and more.
But despite its impressive lineup of features, it’s clear that SEMrush isn’t for everyone.
For some bloggers, SEMrush’s pricing may be too steep. Its plethora of features may also be too much for their needs — thus, overcomplicating their campaign rather than streamlining it.
Whatever the reason, you’re here because you’re searching for a possible alternative to help you achieve your SEO and online marketing goals.
That’s exactly why I decided to create this post.
SEMrush Alternative Pricing Comparison
Allow me to start off with a quick price comparison of all the tools that will be mentioned in this post:
Spotted something interesting?
Before you make a decision, take the time to explore each of these tools first to help you determine whether or not they’re worthwhile.
To begin, here are the alternative solutions you can use without spending a single cent.
Finding Free SEMrush Alternative Tools
Let’s face it, us bloggers love free stuff.
If we can get away with it, we’d build our entire blogging ecosystem with free tools.
Unfortunately, it’s impossible to find an alternative that can match everything SEMrush has to offer.
The best you can do is identify the aspects of SEMrush that are important to you and find individual tools to replace them.
Why don’t we start with a tool that every SEMrush user depends on?
SEMrush Keyword Magic Alternative Tools
A lot of bloggers rely on SEMrush’s “Keyword Magic Tool” to find target keywords to boost their organic rankings.
I know plenty of bloggers who would gladly pay for the Keyword Magic Tool as a separate service. But since it’s only available through one of SEMrush’s subscription plans, the only option left is to look for an alternative, such as:
I’ll be honest — when I first thought about SEMrush free alternatives for keyword research, one tool immediately came into mind: Ubersuggest.
Hosted on Neil Patel’s website, Ubersuggest is what most bloggers would envision a “free tool” to be. It has all features unlocked from the get-go, a user-friendly interface, and capabilities that are on par with premium tools.
You don’t even need to create an account to use Ubersuggest. Simply fire up the tool, enter a seed keyword to get the ball rolling, and click ‘Search.’
Within seconds, Ubersuggest will pull up an overview of your seed keyword’s important metrics, including its average monthly search volume, SEO difficulty, and average CPC or Cost Per Click.
You will also see an estimate of your success rate should you decide to target the keyword in your SEO campaign.
By navigating to the ‘Keyword Ideas’ tab, Ubersuggest will show you a list of long-tail keyword variations based on your seed keyword.
Ubersuggest also includes metrics that will help you handpick the keywords you want to use in your campaign. For new bloggers, an SD or SEO Difficulty of around 30 is recommended, which pertains to low-medium competition keywords.
As icing on the cake, Ubersuggest is armed with a filter feature that makes keyword hunting invariably easier. By switching on the ‘Filters’ toggle, you can instantly sieve out keywords with specific search volumes, SEO or PPC difficulty, and so on.
You can even include commercial-related terms like “buy,” “hire,” or “price” if you want to pull in users with purchase intent.
For example, if your seed keyword is “wedding photographer,” you can include the keyword “hire” in your filter to reach users who have higher chances of converting.
Ubersuggest, however, doesn’t necessarily beat the SEMrush Keyword Magic Tool across the board.
To help you understand what I’m talking about, here’s a summary of Ubersuggest’s advantages and disadvantages against SEMrush:
Ubersuggest Pros vs SEMrush
- 100% free to use
- No need to create an account
- Find hundreds of long-tail keyword ideas
- Projection of your success rate
Ubersuggest Cons vs SEMrush
- Fewer keyword suggestions overall
- Can’t create nor save keyword lists on the cloud
Similar to Ubersuggest, KWFinder is another SEMrush free alternative for keyword research.
It also doesn’t require you to create an account, which is a plus if you really want a commitment-free tool.
What differs is the number of options you have when initiating keyword research.
While Ubersuggest only allows you to expand a seed keyword into potentially hundreds of long-tail keyword ideas, KWFinder also lets you search specifically for Google Autocomplete suggestions and questions.
The long-tail keyword suggestions are pretty good as well.
Apart from raw metrics like the keywords’ average monthly search volumes, difficulty, and CPC, KWFinder also lists down the top 10 pages that rank for your seed keyword. This will allow you to better gauge the competition and maybe borrow inspiration from their content.
Another unique feature of KWFinder is that it visualizes the interest for a keyword over time, allowing you to extrapolate the data and weed out keywords that may lose their relevance in the foreseeable future.
You can view the graph by clicking ‘Interest Over Time’ right above the top 10 Google results for your keyword.
Perhaps my main issue with KWFinder is that the keyword suggestions are limited to only 25 results for unregistered users. Certain features, including Google Autocomplete and question keyword searches, are also locked behind the subscription wall.
Granted, there is a free subscription option for those who’d rather not spend money on a keyword research tool. The bad news is, you will only be given up to five, full keyword searches per day over a seven-day period.
Otherwise, you’re stuck with the limit of 25 keyword suggestions at a time. That may suffice if you’re only doing keyword research for your blog content, but for SEO campaigns, you’ll definitely need something more capable — if not, upgrade to a paid KWFinder account with our readers exclusive 20% discount offer.
Click this link to get 20% Discount now!
KWFinder Pros vs SEMrush
- Can be used without an account
- Includes top 10 results for seed keyword
- Can search for Google Autocomplete suggestions
KWFinder Cons vs SEMrush
- Has less free daily searches for free accounts
3. Google Keyword Planner
You can’t leave out Google Keyword Planner when creating a list of free keyword research tools.
As you may have guessed, you need to have an active Google account before you can use Keyword Planner. But once you’re over that hill, you get to use the tool for keyword research for as much as you like.
Besides, marketing-savvy bloggers nowadays tend to have Gmail accounts anyway, especially for services and networks like YouTube, Google Drive, and Google Analytics.
To use Keyword Planner, you need to choose between finding new ideas and getting search volume data for your keywords.
The first option works just like the aforementioned keyword research tools: seed keywords go in, hundreds of keyword suggestions come out.
On the good side, Keyword Planner can show you hundreds of keyword ideas for free — including key metrics like their average search volumes, PPC bids, and so on.
Keyword Planner also has a customizable filter tool that has a tad more features than the Ubersuggest’s. You can find keywords that contain specific text, have specific paid or organic impression share, and more.
Keyword Planner’s values for the average monthly searches and keyword competitiveness are rough estimates at best.
For example, unlike other tools that provide more accurate measurements of a keyword’s average monthly traffic, Keyword Planner only gives you an entire range, like 10-100 or even wider gaps like 10,000-100,000.
The same can be said for Keyword Planner’s competitiveness ratings, which can only be low, medium, high, or blank — hardly as useful as the number ratings used in other keyword research tools.
But then again, Keyword Planner often offers way more ideas than other free tools.
If you really need metrics, you can always take the keyword you found here and plug it into a separate tool for analysis.
For instance, if you found the keyword idea “setting up a blog” on Keyword Planner, you simply need to enter it into Ubersuggest for more precise metrics.
Google Keyword Planner Pros vs SEMrush
- 100% free to use
- Truckloads of keyword ideas for generating content topics
Google Keyword Planner Cons vs SEMrush
Try Google Keyword Planner
Domain Analysis Alternative for SEMrush
Although the Keyword Magic Tool is crucial, it’s only part of the reason why SEMrush is a big name in the digital marketing industry.
SEMrush also has a set of domain analysis tools that can supply you with all the data you need to run a successful SEO or digital marketing campaign — from your organic search traffic to your website’s backlinks.
Below are some of the best SEMrush alternative tools if you can use for domain analysis:
4. Monitor Backlinks
To improve your search engine rankings, you need to build and maintain a healthy backlink profile.
Backlink checkers like Monitor Backlinks allow you to avoid penalization due to low-quality links.
At the same time, you can use it to check out the backlink profile of your top competitors and identify their most valuable link sources. You can also view their linked pages to learn what counts as “link-worthy” in your niche — just click on the links under the “URL to” column to find these pages.
While Monitor Backlinks isn’t free, bloggers on a budget can generate free reports for up to two websites per week using the Free Backlink Checker SEO Tool. All they have to do is create an account, enter the URL of the site they want to analyze, and click ‘Check Now.’
The free reports include a total of 300 backlinks for each URL, including metrics like the referring page’s trust score, anchor text, and target page.
Monitor Backlinks will also indicate if links are tagged with either the “nofollow” or “follow” status.
Since free reports can’t be saved to your Monitor Backlinks account, try to copy as many backlink information as possible into a spreadsheet. Unfortunately, the ‘Download CSV’ feature is only available for paid users.
Monitor Backlinks Pros vs SEMrush
- Can reveal up to 300 backlinks for free
Monitor Backlinks Cons vs SEMrush
- The free tool can only generate two reports per week
Try Monitor Backlinks
Searchmetrics is one of the lesser-known domain analysis tools you can use if you need an alternative to SEMrush free of charge.
As with most other domain analysis tools, you start by creating an account, entering you or your competitor’s domain address, and clicking ‘Go.’
Once the analysis is complete, Searchmetrics will show you a simplified view of the domain’s SEO visibility using visualizations. This includes the website’s organic visibility on paid and organic channels as well as on desktop and mobile devices.
What I really like about Searchmetrics is the fact that the initial report is organized and consolidated as a single page. You can scroll down for more insights on the domain’s visibility on specific countries, top competitors, backlinks, and other areas of SEO research.
Alternatively, you can use the navigation bar on the left to jump to a section in one click.
Understandably, a free account won’t give you access to all the data and features that Searchmetrics has.
The “Content Performance” tool, in particular, is a premium feature that would be extremely valuable for bloggers who are directly involved with their content development and SEO strategy.
Despite this, essential features like “Backlink Research” will show you a generous amount of results — more than enough if you only need to analyze one website.
Searchmetrics Pros vs SEMrush
- Plenty of data in some reports for free
- One-page report view makes the experience more streamlined
Searchmetrics Cons vs SEMrush
- Has fewer research tools and features
- Creates less in-depth reports compared to SEMrush