Best Affiliate Promotion Strategies For Software Products

Marketing Strategy 7 Affiliate Marketing Strategies

Building a website is the first and most difficult step every affiliate marketer makes. However, things don’t get any easier either as you figure out the best and fastest way to grow your site.

At this point, it is vital to have a clear idea on how you plan to generate website traffic. And as a new site owner, you must understand that you’re competing against more established sites with years’ worth of successful campaigns under their belts.

To overcome this obstacle, therefore, it’s in your best interest to test strategies that will yield the most favorable and sustainable website results.

Below are affiliate strategies that are relatively easy to implement and test to help your website increase its traffic and conversions.

7 Awesome Affiliate Marketing Strategies Any Affiliate Should Test (Table of Content):

Long Tail Keyword Research

Content is your best ammunition against your well-entrenched competitors in the industry. You “simply” have to create better content that they do at a consistent rate to build a readership and accumulate more traffic.

Of course, this is much easier said than done because there is no guarantee you’ll be able to attract your audience with the content you write.

However, a pivotal factor that could help in your content efforts is keyword research.

Finding the right keyword to optimize in your articles will help you rank on Google search, which is one of the best sources of traffic for affiliate sites.

The challenge now is looking for such types of keywords to write about on your website.

Going straight to the point, you need to find long-tail keywords in your research.

They are search phrases composed of over four words and typified with low search volume and difficulty. This means, while not a lot of people search for them, you can easily rank on top of search engine results pages (SERPs) if you correctly optimize for them.

That means you’ll have to create lots of content using these keywords to help build your site from the start. As mentioned, your site doesn’t have the authority to compete against established sites in your niche just yet.

Therefore, by investing in content creation using long-tail keywords, your site should be able to slowly but surely rank on top of Google and generate tons of traffic.

To do this, you need to use a tool that will help you find the search volume and difficulty of each keyword. There are lots of tools that could assist you – I’ve mentioned Ahrefs and KWFinder as two that show dependable data for keyword research.

But since you’re just starting out, you’re probably more inclined on using a free tool to get you started. If that’s the case, Ubersuggest is a pretty good starting point.

You will have to pay for the tool if you want to use its premium features, but the free tier is decent enough to provide you the figures for both metrics.

Upon visiting the site, enter the seed keyword or niche topic of your sites to unearth ideas and suggestions for keywords to target.

But before proceeding further from the results page, it’s best to sign up with Google first so you can view some of the keywords and metrics the tool found.

Scrolling down the page, you will see the keyword ideas section. In here, you will see the list of keywords Ubersuggest found and break them down into different factors, two of which are the search volume and difficulty.

To view the long tail keywords, click on the Questions tab of the section. Keywords in the form of a question are long tail in nature and should be your priority in your research.

From here, click on the View All Keyword Ideas button to see all the questions the tool found related to the keyword.

On the next page, you will see the list of question keywords on the left side and the competitors ranking for the keyword on the right.

On the keyword list, focus on the VOL (search volume) and SD (difficulty) columns. It’s best to find keywords with SD scores running from 0-30 (marked in green). This means the keyword is easy to rank for and you should consider it to be part of your content campaign.

Regarding search volume, as long as people search for the question keyword (even as low as 10), you must contemplate on optimizing for them soon.

But if we are to put a cap on how many searches a keyword should have, I’d say that you don’t choose keywords with over 250 monthly searches.

In any case you found a keyword with a low SD score and a search volume of over 250, you may still use it as part of your initial launch. But bear in mind that the more searches a keyword has, the harder it is to rank for it even if the SD score suggests otherwise.

This is where the keyword SERP on the right comes in handy. You will see the pages ranking for the question keyword broken down into different metrics.

The most valuable among the metrics above is the Domain Score (DS). If the top 10 pages ranking on Google have DS scores of 40 and above, then you have your work cut out for you.

Therefore, make sure that the majority of the sites ranking for the high-volume keyword must have a low DS score before optimizing for it on your site.

Taking both into consideration, see if your initial search produces the majority of long tail keyword suggestions with low DS scores. This means you can create content optimized for each keyword to help your site gain organic traffic.

During your free search, Ubersuggest will only show you a fraction of the total keywords it found. You must sign up for a paid subscription if you want to see all keyword suggestions.

Content Creation

Once you have your keywords, you need to create content for each.

For brand-new affiliate sites, it’s best to target informational keywords for now. This keyword intent requires you to produce content that provides the information about the topic. Therefore, because of its nature, these keywords won’t help you earn commissions soon.

However, the goal is to build an affiliate website for the long haul.

Truth be told, people know nothing about your new affiliate site and have no reason to trust it. That’s why you need to earn it through the content you will publish on your site.

Once your site is getting organic traffic from your informational content, it’s time to bust out content optimized for keywords with a transaction intent – in particular, product keywords. Examples of such are the following (but are not limited to):

  • Best [products]
  • [product] review
  • Affordable [products]

Replace [products] and [product] with those found in your niche.

You can use the Transactional keyword list generator over at SEO Review Tools. Enter your topic or product so you unearth more ideas.

The goal here is to help your audience make an informed decision about products in your niche by giving them a blow-by-blow account about what it is and if it’s worth it.

Product keywords are also informative because you provide data about each without appearing salesy.

When reviewing these types of content, you must provide in-depth information. Let people know the benefits of the products and why they are the best.

At the same time, don’t pull any punches in your reviews either. Tell readers some of the shortcomings and weaknesses of the product. While this might discourage them from purchasing your affiliate product, you gain their respect for not sugarcoating things for them.

When the time comes to write your content, you must make sure it is optimized for your target keyword.

However, I’m not just talking about using your keyword in the body, heading, and metadata. There’s more to on-page SEO than just cramming your keywords in there as many times as possible.

Google’s algorithm has gotten much smarter in reading your content thanks to Natural Language Processing (NLP). Instead of just looking for your keywords, Google can now analyze content for entities and sentiment relevant to your target search query.


If Google sees the semantic correlation that exists between your content and these other factors, then you can expect to rank higher than usual on SERPs.

One tool that will help you in this regard is Surfer SEO. It’s an on-page SEO tool that analyzes the SERPs for your target keyword and spits out data that show you the more relevant factors to ensure your content is optimized.

Using its Keyword Analyzer tool, you can determine which among the SEO factors that the top-ranking pages share in their content are the most relevant.

To help simplify things for you, each page has a Content Score (CS) that calculates how much they observe the most vital factors in their content.

From here, you can analyze the pages with the highest CS and analyze its content. Use them as a basis for writing your content.

Also, you can use the tool’s Audit feature to break down the pages into its different factors. You will get to see the True Density that shows the most relevant terms and phrases to mention in the content for the article.

This section shows if the page mentioned the terms enough times.

If you have newly written content for this keyword, you can audit it using this tool to see which words you need to include or remove. This should help make your content more semantically relevant to your target keyword.

However, if you have yet to write content for your keyword, Surfer’s Content Editor will help you.

Enter the keyword you want to write about and choose the articles with top CS scores that you will use as a reference.

Once you’re in the editor, you will see the list of keywords and the number of times you need to enter them.

All you need to do is write in the terms into your content so you can make sure it’s optimized for your keyword once you’re done.

Now, you can even get more terms and phrases to include in your content if you use the tool’s NLP feature.

From the Keyword Analysis or Content Editor page, just turn on the NLP switch before entering your keyword.

In the True Density section of the audit, you should see words tagged with NLP and their average sentiment (positive, neutral, or negative). These won’t appear unless you turned out the NLP switch prior to searching.

Using these features will help you go beyond the usual on-page SEO tactics and dig deeper into semantic SEO in relation to keyword optimization.

Internal Linking

Once you have filled up your site with content, you need to help facilitate the flow of authority across all posts in your website.

Most would refer to this as link juice. Back then, it was called PageRank. But whatever its name is, it’s vital to help Google understand what your pages are about.

And one of the best ways to do that is to interlink them with each other.

Internal links are hyperlinks that point from one page to another, both of which are from your site. When internally linking out to other pages, you need to approach this deliberately. In fact, there are a couple of great ways on how to do it.

First is the creation of content clusters.

These refer to a group of supporting articles that link back to the pillar content. The latter is optimized for your target keyword while the former articles are subtopics to that keyword.


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