If you are interested in building niche websites, then you’ve just landed on the only resource you will need to get started.
Today, I am going to give you the ultimate guide that will teach you how to brainstorm niche ideas, create a website that ranks in Google, and make very real money from your very own niche website.
I quit my job in 2011 because my niche websites were making over $10,000 a month, so this subject is very near and dear to my heart!
But does this stuff still work in general? Absolutely!
This post was originally written to showcase how I built a website that was making $2,985 a month! I have since sold that website and the Amazon FBA business associated with it for $425,000.
However, I continue to create new niche websites and document their progress. In fact, the most recent niche site I created has already peaked at over $5,000 a month and I expect that it will continue to grow over the coming years.
The potential is 100% still there to make good money with niche websites, and I’m going to show you how.
If you want to join my list and get more content like this when I publish it, you can do so right here.
Let’s get this started!
How Much Money Can You Make From Niche Websites?
You can make anywhere from a few hundred dollars a month to well over six figures a year with niche sites. I personally know people making over $50,000 a month with their niche sites (but those results are not typical).
Watch this overview video to see how I grew one of my niche sites to $3,000 a month, where the traffic is coming from, and what my strategies were.
Before we jump into the details, I know that you might be interested in seeing some actual results. Remember, these results don’t come automatically. You have to put in the time and effort to achieve results like this.
I’m going to share a couple screenshots from the affiliate earnings from just 1 of my websites (affiliate marketing is how I monetize most of my sites). Then I’ll give you more details about how I achieved these results, but more importantly, how you can hopefully replicate this with your own website.
Amazon Associates Earnings
First Tracking ID:
Second Tracking ID (same website):
Google Adsense Earnings
Other Affiliate Marketing Earnings:
The site also made an additional $66.08 from another affiliate deal.
Total Earnings from this 1 Niche Website: $2,985.26
Now that I’ve dangled that tempting carrot in front of you, let’s dive into how to actually make a site like that happen.
I understand that the above screenshots are from 2016. So, here are some more recent results from my niche websites:
These screenshots don’t show all my sites, but you get the idea. I continue to make over $10,000 a month from my niche websites (sites unrelated to NichePursuits.com).
The Niche Website Building Process Overview
The massive guide that you will find below includes everything you need to know to build your very first niche website, monetized with display ads, Amazon affiliate, or other affiliate marketing deals. However, there is a lot of content there, so I’d like to provide just a quick overview of the process.
The whole idea behind a successful niche website is to find a profitable niche, start ranking in Google for lots of keywords in your chosen niche, and then turn that free traffic into earnings through affiliate offers ( like Google Adsense or Amazon Associates), or through your own product offerings.
Once a site is ranking in the search engines, it can essentially be passive income, where you are getting organic traffic and earning from your affiliate site with very little ongoing effort.
Consider this a table of contents for how to build a niche website from scratch:
- Brainstorm general market and broad niche ideas
- Begin In-depth keyword research
- Determine what problem your site is solving. How will your site stand out?
- Pick a good domain name.
- Host your website. Pick a Theme and get a logo.
- Develop a long term content strategy.
- Pick a monetization strategy.
- Link Building.
- Social Media and Other Marketing Strategies
- Maximize earnings through list building.
- Consider long term strategies to continue growing.
Throughout this guide, I mention several software tools that will help you build a website faster or better. These are tools that I use and recommend, but all of them are not required:
To get started, you’ll just need a hosting subscription and then to follow along with my guide below. I recommend Bluehost because they’ve hosted almost all my small niche sites. They are cheap, super easy to work with, and the support is out of this world.
Click here to get started on your niche site journey with Bluehost.
click here to start your niche site with bluehost
What is a Niche? And What is a Niche Website?
A couple of years ago, I wrote out my definition of what a niche website is…here’s what I said:
I want to start off by simply clarifying how I personally think of niche sites. A niche site does NOT mean a small website (aka micro niche website). There, I said it.
I think too many people think that a “Niche” website means building a site that only has 10 or 20 pages of content. This is simply not the case.
“Niche” really means a small segment of an overall market or product. It means laser focused on one particular topic…or niche. As a perfect example, and to prove that I’m not the only one that thinks this way; check out the Wikipedia page of what a Niche Market is right here.
And even better, guess what example Wikipedia gives as an example of a Niche market / website? ESPN.com! That’s right ESPN.com is a niche website. It focuses exclusively (with laser focused intensity) on Sports. Again, this isn’t my example, this is from Wikipedia. Yes, this is a VERY large niche site, but it is indeed a niche site.
ESPN.com produces dozens of articles, videos, and more each and everyday.
I share this simply to get the incorrect idea out of your head, that “niche” means a “small” website. It doesn’t.
However, its more common to think of a niche site as one that targets a more narrow niche than just Sports in general. A smaller niche in sports would be perhaps, Little League baseball, or Curling in Canada, or Speed skating. However, just because your niche site only covers curling in Canada, doesn’t mean it can’t be thousands of pages of content. Make sense?
So, a niche site is a site that covers the sub-segment of any market. The site could be one page or a million pages of content, its still a niche site.
Now that I’ve clarified how I view a “niche” website, let’s move to step 1 in how to build a niche site.
Brainstorm Niche Ideas
You need to find a niche site idea. And ideally, you are going to find a profitable niche idea.
The first step to building a successful niche website is picking a niche market to target. This just means, what general topic are you interested in or even better, what can be a profitable niche?
In general, you will want to find a niche topic that you have some interest in. You don’t necessarily have to be “passionate” about it, but having some level interest will keep you engaged and more likely to succeed.
You also want to find a subject where you can write more than 100 articles. So, if your chosen niche is hiking, there are thousands of topics you could write on from gear, trails, and much more. (So, that’s a good thing).
But if your chosen niche is ferret hammocks (a real thing) then you are going too narrow. You should broaden your niche site to something like Ferrets in this case…then you can still write about the best ferret hammocks for 1 or 2 articles.
I’ll explain more below, but you want to find a niche where you can find lots of low competition keywords quickly and you can also find other examples of newish or smallish affiliate sites ranking in the search engines for these keywords.
These types of sites are your “dopplegangers”, and it’s a good thing.
Then thinking long term, you’ll also want to consider whether you can build an authority site that might eventually allow you to sell your own products. While not required, knowing that you have selected a niche that allows for this potential is great.
That’s a brief summary, but please follow the guide and questions below to help you find your niche website idea.
What Does a Successful Niche Site Look Like?
A successful niche website helps readers or customers find answers and solutions to their questions or problems in your chosen niche. In other words, you need quality content that both people and a search engine will love.
Ideally, your site will eventually have hundreds of articles based on hundreds of very low competition keywords. Over time you will want it to grow into an authority website, that perhaps has even more content and is truly a valuable resource for those in your niche.
As a reminder, your site should not be targeting 1 keyword…but potentially targeting any relevant keyword within your niche! This could be a product review or a buying guide that you have monetized with affiliate links. Or you might produce content that is targeting more informational keywords that is only monetized with display ads.
The overall idea is to start small and perpetually grow into an authority website as the success continues.
You should be more concerned with answering specific questions and low competition keywords than search volume. I’ve done very well with some keywords that might only show they get searched for 10 times a month in keyword research tools, but in fact end up getting much more traffic than that.
For the particular type of niche website strategy I’m explaining, your main source of traffic is Google organic traffic.
Some articles that you produce will be “Pillar” articles and linkable assets; others just short answers to queries. In general, you need to have a good mix of types of articles.
Just because the primary focus to start may be on getting organic traffic, that doesn’t mean that social traffic can’t be utilized! In fact, depending on the niche of your site, you might be able to hordes or traffic from Pinterest, Facebook, Twitter, or other social media…