How To Build Authority Affiliate Marketing Website 2020

There’s a ton of content marketing tools and services out there, vying for your attention (and your wallet).

But which are the best?

Which content marketing tools offer the most bang for your buck and can help you get the job done efficiently and effectively?

In this handy guide, we’ll help you answer these questions. You’ll find tools to help you at every stage of the content marketing process, from helping you start a blog to content creation to content management (and beyond).

Let’s get started.

The 21 Best Content Marketing Tools in 2020

  1. Google Docs
  2. BuzzSumo
  3. HubSpot Blog Ideas Generator
  4. Ahrefs
  5. Evernote
  6. Trello
  7. Grammarly
  8. CoSchedule Headline Analyzer
  9. Pexels
  10. Piktochart
  11. Canva
  12. Loom
  13. Wordable
  14. Convert Pro
  15. Social Warfare
  16. Buffer Publish
  17. MailerLite
  18. ConvertKit
  19. Hunter
  20. BuzzStream
  21. Google Analytics

1. Google Docs

Offering exceptional flexibility and versatility for creating, editing, and (with Google Drive) storing your content, Google Docs is a tool widely used by content marketers big and small.

content marketing tools google docs

content marketing tools google docs

How Much Does Google Docs Cost?

It’s free for personal users.

Google Docs is included in Google’s Business G Suite (affiliate link), which is available in three pricing tiers (per user):

  • Basic: $6/mo
  • Business: $12/mo
  • Enterprise: $25/mo

Discounts are available for annual payment.

Standout Features of Google Docs

A web-based word processor, Google Docs lets you create and edit your content seamlessly across devices.

You can simply and quickly format and style text, add links and images, and work together remotely on documents with friends, colleagues, and clients in real-time. All your changes are automatically saved as you type, with access to previous versions through revision history.

Quick Takeaway

This easy-to-use word processor offers “work anywhere” flexibility for creating great content (even offline using the Google Chrome browser), as well as integrated cloud storage in Google Drive and real-time collaboration on documents. Best of all, it’s free.

2. BuzzSumo

BuzzSumo’s powerful research tools allow you to see what readers in your niche are looking for and engaging with, and provide the data on which to develop a winning content marketing strategy.

content marketing tools buzzsumo

content marketing tools buzzsumo

How Much Does BuzzSumo Cost?

BuzzSumo is available in four pricing tiers, all offered with 7-day free trial:

  • Pro: $99/mo
  • Plus: $179/mo
  • Large: $299/mo
  • Enterprise: $499+/mo

Discounts are available for annual payment.

Standout Features of BuzzSumo

Search for terms or phrases and quickly identify content that’s performing well. Identify the influencers in any topic or industry. Track comments and trends so you can respond rapidly and capture opportunities.

Quick Takeaway

This powerful tool supports every stage of content strategy, from initial research of niche and tribe; getting content ideas and headline inspiration for your posts; and keeping track of the trends and activity of the key players in any niche.

3. HubSpot Blog Ideas Generator

If you ever find yourself running short on new content ideas for your editorial calendar, the blog ideas generator from HubSpot has you covered.

content marketing tools hubspot blog ideas gen

content marketing tools hubspot blog ideas gen

How Much Does It Cost?

HubSpot’s Blog Ideas Generator is a free tool. You can get 5 blog ideas without an account, but to get more (up to 250) you’ll need to sign up.

Standout Features of HubSpot Blog Ideas Generator

You can go broad, entering just one keyword, or get increasingly specific by entering up to 5 nouns in the Generator search field. Ideas are delivered in seconds.

Quick Takeaway

The HubSpot Blog Ideas Generator lets you quickly find new topics for your content calendar. Also worth exploring is AnswerThePublic (free or pro), which provides a slightly different (and more visual) approach to content idea generation, focusing on a question and answer format.

4. Ahrefs

Ahrefs delivers 3 powerful SEO research tools in one interface, helping you understand how your competitors are gaining high rankings — and what you need to do to outrank them.

content marketing tools ahrefs

content marketing tools ahrefs

How Much Does Ahrefs Cost?

You can get a 7-day trial for $7. Thereafter, Ahrefs is available in four pricing tiers:

  • Lite: $99/mo
  • Standard: $179/mo
  • Advanced: $399/mo
  • Agency: $999/mo

You get a discount of 2 months free for annual payment.

Standout Features of Ahrefs

With its various SEO and keyword research tools, Ahrefs allows you to gain a complete SEO profile of your and your competitors’ websites. This includes which featured snippets they own, as well as the keywords they rank for (and you don’t).

You can see which pages bring the most search engine traffic, which have the most backlinks and social shares, and which websites link to the target site.

Quick Takeaway

See the exact keywords for which your competitors rank in organic search. Analyze the extent and quality of their backlinks. Then use the information to do better.

5. Evernote

This feature-rich, multi-device, note-taking app provides a single, searchable container for all your notes, ideas, lists and reminders.

content marketing tools evernote

content marketing tools evernote

How Much Does Evernote Cost?

  • Basic plan: Free
  • Premium plan: $7.99/mo
  • Business plan: $14.99/mo

Note: Paid plans offer additional features and functionality.

Standout Features of Evernote

With Evernote you can create notes with rich text formatting and to-do lists with checkboxes; clip from the web; add voice memos; and attach PDFs, receipts, files, and documents. You can sort and organize information by date, title, or tag, and the app’s powerful search feature even recognizes text in pictures and handwritten notes.

Quick Takeaway

More than simply a note-taking app, Evernote enables you to gather everything you need in one place and know that all your notes, lists, and clips are backed up, organized and accessible.

6. Trello

Trello uses boards, lists, and cards to offer a simple but highly visual and flexible project management tool for individuals and teams.

content marketing tools trello

content marketing tools trello

How Much Does Trello Cost?

  • Personal: Free
  • Business Class: $12.50/mo (or $9.99 if paid annually)
  • Enterprise: $20.83/mo for up to 300 users

Note: Paid plans offer additional features and functionality.

Standout Features of Trello

Trello combines drag-and-drop simplicity with exceptional flexibility and at-a-glance clarity on project status.

Create as many tasks and lists as you want, and organize the project in any way that meets your needs.

Quick Takeaway

Trello helps you organize projects of any size. Checklists, due dates and calendar view (or iCal integration) help to ensure deadlines are met. Extra functionality, such as third party integrations and collaboration tools for larger teams, is available with the paid plans.

7. Grammarly

Grammarly (affiliate link) is a powerful and feature-rich grammar checker that helps you keep your writing free of spelling, grammar, and punctuation mistakes.

content marketing tools grammarly

content marketing tools grammarly

How Much Does Grammarly Cost?

  • Basic checker: Free
  • Premium (advanced writing feedback): $11.99/mo billed annually
  • Business (for teams): $12.50/mo/member billed annually

Standout Features of Grammarly

Clear, easy to use, and customizable to your writing goals (academic, conversational, etc.), Grammarly is an extremely versatile checker. It operates almost wherever you write — in your browser (for example, Google Chrome, social media posts), as a desktop app, and in MS Office.

The free version picks up typos and basic grammatical errors. Grammarly Premium scans for good sentence structure, writing tone, plagiarism, and more.

Quick Takeaway

As a content marketer, the last thing you want is spelling, grammar, and punctuation mistakes in your writing. This customizable and versatile grammar checker helps you eliminate them.

8. CoSchedule Headline Analyzer

Quick and easy to use, the free headline analyzer from CoSchedule helps you write effective headlines for your post.

content marketing tools coschedule headline analyzer

content marketing tools coschedule headline analyzer

How Much Does it Cost?

Free to use, in exchange for contact details.

Standout Features of CoSchedule Headline Analyzer

Gives your headline a percentage score based on analysis of the overall structure, grammar, and readability. In addition, it provides suggestions, as well as length analysis.

Quick Takeaway

Craft headlines that’ll receive more clicks with this in-depth headline analyzer. You’ll also see a preview of how your headline will look in Google search results and email subject lines.

9. Pexels

Make your post stand out with images from Pexels’ huge resource of hi-res photos and videos that you can use anywhere, for free.

content marketing tools pixels

content marketing tools pixels

How Much Does it Cost?

Free for personal and commercial use.

Standout Features of Pexels

Download images directly without creating an account. If you have a (free) account, you can “like” photos, follow photographers, and curate collections of images. Search any term to find the image you need quickly and simply, and with the “Discover” feature you can search existing collections and recommendations.

Quick Takeaway

Find the perfect image (or video) for any piece of content with Pexels. Or, if you need something more on the artsy side, try Unsplash. Both sites offer thousands of hi-res, free stock photos for both commercial and personal use.

10. Piktochart

No design experience? No problem. Create eye-catching infographics, social media graphics, flyers, posters, and more with Piktochart.

content marketing tools piktochart

content marketing tools piktochart

How Much Does Piktochart Cost?

There are 3 plans available:

  • Free (limited functionality)
  • Pro: $24.17/mo (billed annually)
  • Pro Team: $82.50/mo (billed annually) for 5 users

Standout Features of Piktochart

There are hundreds of professionally designed templates to help you get started. Use the simple drag-and-drop editor to edit fonts and colors, and add your own text. In addition, fully customizable and interactive charts and maps, and thousands of free icons and images, help you tell your story clearly and powerfully.

Quick Takeaway

Piktochart helps you maximize engagement with striking visual content, even if you have no design experience. And Piktochart infographics are fully searchable for enhanced SEO to help your content get discovered.

11. Canva

Create brilliant “image with text” headers for your blog and social media posts with Canva’s versatile and easy-to-use graphic design platform.

content marketing tools canva

content marketing tools canva

How Much Does Canva Cost?

  • Canva is free
  • Canva Pro is $9.95/mo paid annually, or $12.95 paid monthly

Standout Features of Canva

Drag-and-drop editing simplicity and thousands of image templates provide exceptional design flexibility and productivity to create high-quality visuals for your marketing campaigns. You can also share content directly to many social platforms.

Quick Takeaway

Canva offers a multi-faceted online design tool, with no watermarking and thousands of templates and images to achieve the look and format you want — with no Photoshop skills needed.

12. Loom

Combining face and screen video recording with audio, Loom makes it easy to create quick, personal videos ready for sharing via email, social media, YouTube, or as an embedded video on your website.

content marketing tools loom

content marketing tools loom

How Much Does Loom Cost?

  • Basic: Free (access to 25 videos)
  • Pro: $8/mo if billed annually, $10/mo if billed monthly

Standout Features of Loom

Versatile and easy to use, Loom is available on Windows, Mac, iOS, and as a Chrome extension.

Pro gives you access to unlimited videos, as well as drawing-tool and mouse emphasis; HD (on Mac); ability to add buttons, links and files to videos; and analytics.

Quick Takeaway

With no watermarks or…

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