Active Campaign Top Email Marketing and Autoresponder

If you’re looking to make email marketing part of your affiliate marketing campaign, then you need to know all there is to know about the best autoresponders for affiliate marketing.

What’s an autoresponder, you ask?

As the name suggests, it’s simply a program that replies to any email that’s sent to it. The response can be as simple or as complex as you like. Autoresponders play a huge role in helping affiliates build a powerful email list that can bring in more sales.

Affiliates are spoiled for choice when it comes to autoresponders. Not only do these tools make email marketing a breeze, but many of the companies mentioned below also have their own affiliate programs that affiliates can sign up for to make extra money.

However, when you’re looking for an autoresponder, you should look for one that is affordable, versatile, and user-friendly. We’ve meticulously reviewed popular autoresponders that affiliate marketers can use to maximize their sales. Let’s have a look at them.

1. AWeber

AWeber is a popular autoresponder that’s used by affiliate marketers all over the world. Regarded as one of the best autoresponders for affiliate marketing, AWeber has a lot of useful and advanced features.

With its amazing built-in tools, this autoresponder makes email marketing a breeze. It automates the task of sending relevant emails to the subscribers in your mailing list. This email automation function means that marketers don’t have to worry about sending emails manually, which is quite a tedious task.

Another great feature of this autoresponder is that it automatically adds people to your contact list. As soon as a referral subscribes to a plan, their name is instantly added to the contact list, without you having to do anything.

AWeber has many other features to offer. It comes with an affiliate program that allows affiliate marketers to earn amazing commissions. Plus, it captures leads, tracks email-generated sales, ensures that recipients read your messages, etc.


  • Quick email delivery
  • Responds to your subscribers in a timely fashion
  • Drag and drop email creation and email templates
  • Automatically creates email lists


  • Can be quite expensive for small businesses

2. GetResponse

GetResponse has been around for a really long time, so it knows what works and what doesn’t when it comes to expanding an audience base and promoting products and services. This is a list-based autoresponder that adds tags to subscribers via automation. Other than that, the software has a unique feature that is worth mentioning – Perfect Timing. This tool instantly delivers emails to your referrals, depending on their past behavior.

Another cool feature is “Time Travel” that allows you to send emails at the same local time for each subscriber. With this autoresponder, you can send one-time email broadcasts announcing updates and offers to your subscribers right away. Plus, it sends automated follow-up emails to keep your subscribers in the loop at all times.

If a referral purchases a product, visits a website, or even abandons a cart, you will be immediately informed via email.


  • Professional automation tools
  • Easy to use design tools
  • Unparalleled deliverability
  • Perfectly-timed emails
  • Highly affordable


  • Outdated forms and plans
  • List-based system only

3. MailerLite

When people look for an affordable autoresponder for affiliate marketing, one of their first few choices is MailerLite. This software doesn’t have any limitations. Plus, it can be used to send emails to up to 1000 subscribers. In this way, MailerLite demonstrates that affordability doesn’t necessarily have to mean fewer features.

MailerLite is a feature-rich email autoresponder, primarily known for its marketing automation. It uses groups and segments to help you segment your referrals. Additionally, MailerLite offers a very simple automation editor that further assists in the marketing process. You can use it to tack together automation flows in a neat and organized manner.

As hinted before, this software has very affordable payment plans that start at $10 per month with unlimited emails if you have anywhere from 1 to 1000 subscribers. The amount you pay per plan can also be adjusted based on the subscribers you have and the number of emails you wish to send per month. Additionally, there’s also a 14-day free trial that you can avail to see whether MailerLite is the right autoresponder for you.

It’s safe to say that at these price points, MailerLite offers some of the best features around. This is why it’s considered by many to be one of the best autoresponders for affiliate marketing if you’re on a budget.


  • Excellent segmentation offers
  • Amazing free and paid plans
  • Easy to use


  • Limited templates
  • Has strict approval processes

4. ActiveCampaign

ActiveCampaign is one of the leading affiliate marketing programs today. It has many amazing features that can improve your affiliate marketing services. When it comes to maintaining your email list, ActiveCampaign uses tagging to automate the segmentation of your mailing list. All those visitors to your website that subscribe to your email list go into a single column of contacts. This prevents confusion, duplication of contacts, and the hassle of keeping up with multiple lists. Plus, you won’t get charged in case a subscriber decides to unsubscribe. All in all, it’s a total win-win situation for you.

The software offers a user-friendly drag-and-drop email builder. This helps marketers create effective newsletters. ActiveCampaign shines due to its amazing automation capabilities. The installed CRM with email and sales automation keeps your customer’s information safe and organized. Plus, it helps you manage your pipeline and allows you to update deals and discounts. This enables you to organize your complex workflows with ease.

ActiveCampaign also has a website messaging option that helps you build brand loyalty. You can make meaningful connections with your customers, answer their queries, ask for feedback, offer deals and discounts, etc. With so many features available to you, you might think that ActiveCampaign costs a fortune; however, it’s quite an affordable autoresponder.


  • Robust marketing automation
  • Amazing delivery rates
  • Allows sharing automation with other users
  • Fine-tunes emails via email segmentation
  • 14-day free trial


  • Experienced affiliate marketers may not have much use for ActiveCampaign

5. ConvertKit

ConvertKit is undoubtedly one of the best autoresponders for affiliate marketing to date. Its main feature is tag-based email correspondence. Using this feature, you can segment your leads effectively and efficiently. As an autoresponder, ConvertKit automates the process of sending and replying to emails. This means that you don’t have to worry about emails not reaching your subscribers or subscribers not getting a reply to their queries – ConvertKit takes care of that for you.

ConvertKit has an amazing feature called “resend to unopens.” This option is available on your Broadcasts page. As you send a broadcast email, the “resend to unopens” button appears. When you click on this button, you can resend the broadcast to all the subscribers that didn’t open it the first time. This feature helps boost the ROI of your emails and helps maximize sales.

ConvertKit’s user-interface is a visual treat. Everything is simple, easy-to-access, and well-organized, so you’ll never be left scratching your head, wondering where everything is on the dashboard and what you have to do next.


  • It helps organize subscribers based on their interests, activities, etc.
  • Increase conversions with automated emails
  • Reliable deliverability
  • Efficient support team


  • Hard-to-use email templates
  • Isn’t suitable for live chats or webinars

6. iContact

iContact is another affordable autoresponder with several exclusive features. With its intuitive email tools, you can create and send emails within seconds.

This fast autoresponder service is hard to ignore. In fact, it is the speedy automation tool that keeps most subscribers hooked on to the service in the first place. iContact also helps marketers organize their email campaigns, which can otherwise be quite a tedious task. Their team of Strategic Advisors can help you run your email campaigns effectively. The audience segmentation that iContact is so good at allows you to send relevant emails to members of your audience depending on their shared interests and requirements.

Another great feature of iContact is its spot-on deliverability, something that most online marketing platforms struggle with. With its team of experts and segmentation features, the autoresponder ensures that emails are delivered to the right subscribers at the right time. The iContact Report Card is specially designed for every client to keep track of overall sending and four main individual metrics – open rate, SUTOR, hard bounce rate, and complaint rate.


  • Personalized audience engagement
  • Quick automation and audience segmentation
  • iContact makes it easy for marketers to manage their subscribers
  • Amazing deliverability services


  • Less flexible when it comes to the layout

7. Drip

Drip is relatively new in the online marketing world. That said, it has been making impressive strides ever since its launch. That’s evident by the terrific features that this software boasts. It offers its users a newly restored interface and a drag-and-drop editor. Unlike most autoresponders, Drip dropped the list feature for segmentation. Instead, it segments the subscribers in your email list using tags and events.

While most readers may be familiar with what tags are, events are a relatively modern function. When segmenting by events, the autoresponder keeps a record of the number of times an event takes place each day over a given time range. To access the event report, click on “Analytics,” then “events,” and then select an event. You will see a comprehensive event rope that will give you an idea of how many times an event has occurred over a specific time period. The information that Drip provides to its users is easily accessible through a simple and clean interface.

The only problem with Drip is the way it’s priced. At each tier, it’s more expensive than some of the major autoresponders on this list (like ActiveCampaign and ConvertKit). Also, the price gap increases as you move from tier to tier. If money isn’t an issue for you and superior segmentation is what you’re looking for, then you should definitely give Drip a try; you won’t be disappointed with what this autoresponder has to offer.


  • Behavior-based automation
  • Easy to use and creative email templates
  • Unlimited free plans
  • Brilliant omnichannel marketing


  • The autoresponder gets more and more expensive with every subscription tier

8. Mailigen

Mailigen is another great autoresponder that can help you build your email list, as well as automate other marketing tasks. Some of its unmatchable features include an advanced email builder, smart email automation, potent APIs and integrations, effective A/B split tests, productive online surveys, and lots more.

The software is devoted to enhancing the relationship between sellers and their customers. It’s pointless to have email automation if it makes your clients feel like they are interacting with robots. Keeping this in mind, Mailigen aims to provide customizable human interaction to its clients.

Features like segmentation and triggered responses ensure that your subscribers receive emails that they need or want at that point in time. The software will basically send personalized emails that subscribers will want to read. They are carefully written to drive more traffic, engagement, loyalty, and sales.


  • Behavior-based automation and segmentation
  • Dynamic email content
  • RSS and XML driven emails
  • Offers valuable insight via online surveys


  • Some features need to be upgraded
  • Can’t stop emails from sending if you notice a mistake after clicking “send”

9. Mailchimp

Mailchimp is one of the most popular autoresponders out there, and it has been around for quite some time now. It is often the first choice for serious marketers that want to increase the number of sales they make through their affiliate programs. The number one feature of Mailchimp is its email automation that helps streamline your workflow and overall communication. It ensures that your contacts get the right emails at the right time.

The software also allows you to create personalized emails. Plus, in the Automation Builder, you can add…


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