Affiliate marketing involves an affiliate promoting a brand’s products on their own platform, which aims to bring in sales for the brand.
The brand, also called the company, the seller, or the merchant is the one who creates or sells the product.
Anyone from solopreneurs to massive companies can partner with affiliate marketers.
The affiliate, also called the marketer, can be an individual or a company that promotes a brand’s products to their audience.
If a consumer makes a purchase using the affiliate’s link, the affiliate receives a commission.
It’s a win-win for both parties!