affiliate marketing tools for beginners 2020

Affiliate marketing is by far one of the most popular marketing practices where marketers gain a commission after a sale based on their recommendation. It is the easiest and the cheapest way of marketing since you don’t have to manufacture and sell an item. All you have to do is create a connection between the seller and the buyer and thereafter take your commission after the deal is closed.Most online companies including and others that sell domain services or goods offer affiliate programs.  When you signup for such programs, you are given a unique tracking link that you can use whenever you write anything about their products. There are different affiliate programs and each of them uses different payment terms.

Affiliate T & Cs

Before signing up for a certain program its crucial to go through the T & Cs. Generally, the agreement is important for every affiliate relationship because a breach may result in serious consequences like the withholding of rewards until you fix the breach and in other cases, it might lead to your account being closed down.


There are many methods, which you can choose from when receiving your commissions as an affiliate. And as mentioned above, you will be rewarded in according to your performance.

As an affiliate, you should choose the method that perfectly suits your business. This will also greatly help during negotiations. Speaking about negotiations, you will be required to do a lot of convincing to the vendor on what you can offer. Also, you will not be able to access the best deals immediately until you become an established affiliate.

CPA (Cost Per Acquisition)

This is a method of payment where you get paid a certain amount of cash for all new players you send and make their deposit. The amount of money varies depending on the number of customers you will be sending.

During CPA negotiations, you should always bear in mind that some vendors may ask you to deposit a certain amount of money before the CPA gets triggered. For example, when you negotiate a CPA of $ 80, the cumulative trigger will be $30. Meaning, you will not receive any payments until that time a customer will deposit $ 30 or even more.

Therefore, it is wise to look out for any triggers before marketing a brand. On the other hand, when there is no trigger related to customers’ deposit requirements, then don’t expect to receive a high CPA as in a deal where there are triggers.

Revenue share

This is the percentage you get from the player’s deposit. Revenue share is so common in this industry. This means you will be benefiting from deposits made by customers you send.

Generally, affiliate platforms are advertising tiered percentage rate, where you receive higher percentages after referring more converting players. But, established and high performing affiliates have some flexibility in this.

Rev share or CPA

Rev share is basically less predictable compared to the CPA, whereby you can conduct your predictions on your monthly earnings depending on the traffic flow you are sending.

Revenue share is fundamentally less stable compared to the CPA, but this perfectly works to the detriment or for the benefit of an affiliate. Still, with revenue share, your commission balance may get wiped out completely by a customer who made a good win. This might leave you without rewards in a certain month, regardless of the number of customers you have sent. On the other hand, if the program has a negative carryover, the balance will be forwarded every month until this negative carryover is over.

When you become a bingo affiliate, you will definitely experience the scenarios mentioned above which may bring relief or frustrations. But, at the end of the day, you have to choose the one that suits you though its best to choose both.


With this, you should expect to receive both revenue share and CPA percentage. However, the amount you will receive will be less compared to when you take each at a time.

This form of payment is not available on most affiliate platforms. However, this is the best approach to protect affiliates from a potential instability of revenue share because CPA’s portion remains stable regardless there is a negative carryover or not that can be generated by the customers you send.


Hopefully, you’ve learned how affiliate relationships work. However, to be a successful affiliate, you need to build a successful website from where you will be sending traffic. This is the most complicated part and this is the stage at which affiliates crumble or fly, basically, the quality of traffic you will be sending shall obviously indicate how successful you become.


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