YMYL niches dominate when it comes to profitability. It makes sense, everyone wants to improve their health, body, relationship, skills and more. Anytime a niche is a life-changing or life-managing niche it will have an advantage over objects like kitchen appliances, furniture, sporting equipment, and other generic items. These niches are also not only evergreen but many are recurring items. Nutrition, makeup, skin care, supplements — these are not one-time purchases. This means the lifetime customer value is high to the merchant so they can afford to pay more to affiliates. Niches Included in this category are:
- Personal finances
- Investing
- Make Money Online (MMO)
- Insurance
- Health
- Fitness
- Weight Loss
- Male health issues
- Female Health issues
- Self Improvement
- Language acquisition
- Instrument and Voice
- Survival
There are some caveats though …
Google recognizes that these niches are are life-critical and allegedly tries to do a more thorough job of vetting and validating the authority of sites serving many of these niches. There have been updates focused on portions of the YMYL markets like the Medic update in 2018 that focused on sites in the medical, health and related…