How To Build Amazon Affiliate Website Fast In 2020

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If you want to get into affiliate marketing, one of the first companies you might consider joining is the Amazon Associates Affiliate Program.  But, before you rush over and click apply, make sure you understand the ins and outs of the program.


If you are blogging, chances are you want to make money.  While there are ad networks, sponsored posts, and selling your products, one of the easiest ways you can make money is through affiliate marketing.  And, when it comes to affiliate partners, one of those most bloggers will start with is Amazon.

Amazon is one of the simplest affiliate programs to join and use on your site.  People know and trust the brand, so you don’t have to do much to get them interested.  But, there is more to it than just adding a link.  You have to know how to get started but, more importantly, know exactly which mistakes you don’t want to make as you can get kicked out as well!

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How to use the Amazon Affilate Program

You can read through the entire post or just skip ahead to each section to learn more!


What is affiliate marketing?

If you have ever visited a website, you may have seen products or services mentioned also include a link. You may have even clicked on the link to learn more and purchased the recommended product.  When you did that, the site that sent you there just made money.

Affiliate marketing is when bloggers get trackable links they place on their site.  When readers click and buy or sign up by clicking on that link, you make money.

That’s pretty much it.


Why every blogger should become an Amazon affiliate

Almost anyone who has a connection to the Internet knows who Amazon is.  It is a trusted brand and shoppers know they can get just about anything they need on their site.  Add in the fact that millions have an Amazon Prime account and it makes promoting it very, very easy.


How to start using Amazon

It takes just a few minutes to get started with Amazon.  Visit the Amazon Associates login page* and click join for free!  If you already have an Amazon prime account, log in with those credentials (as it will make it easier to build links – which I will explain below).  Follow the steps to create your account.  You will also want to bookmark this page, so you always know where to find the Amazon affiliate login.

You must complete every item correctly. Make sure you link both your website and the social media accounts you will use to promote their links.  Do not leave anything out.  You want to ensure you are honest when completing your application.

Once you are signed up, you are in the program!  But, before you rush in and make those links, there are a few other things you need to make sure you take care of.

*Note that this is the sign-up page for the United States. If you reside in any other country, run a Google search for the sign up for your location.

Add the mandatory Amazon legal disclosure

There are legal disclosures you must have on your site, such as your privacy and disclosure policies.  If you do not have these, Amazon can – and will – remove you from their program.  Don’t risk it.

If you do not have either of these policies, you should purchase one as soon as possible.  Do not do a Google search for a free version.  It is imperative that your website complies, and using a free one does not guarantee that. Instead, purchase one through a licensed attorney, so you know you are following the law.

Once you know your policies are up to date, you will need to add the mandatory Amazon wording.  If you look at Section 5 of the Amazon Associates Operating Agreement, you will see they tell you what you must include:

It states:

“You must clearly state the following, or any substantially similar statement previously allowed under this Agreement, on your Site or any other location where Amazon may authorize your display or other use of Program Content: “As an Amazon Associate I earn from qualifying purchases.” Except for this disclosure, you will not make any public communication with respect to this Agreement or your participation in the Associates Program without our advance written permission. You will not misrepresent or embellish our relationship with you (including by expressing or implying that we support, sponsor, or endorse you), or express or imply any affiliation between us and you or any other person or entity except as expressly permitted by this Agreement.”

If you do not have this wording on your site, Amazon can – and will – remove you from their program.  They do not mess around.

Open your disclosure policy and simply add this phrase “As an Amazon Associate, I earn from qualifying purchases.”  That’s all you need to do!  Now, your disclosure policy satisfies the Amazon requirements.  But you aren’t done quite yet.


Connect your website and social accounts to your Amazon account

When you set up your account, you will need to make sure you let them know everywhere you will be using the links. Make sure to include your social accounts as well as your website(s).   When you log into your Amazon Associates account, click on your name at the top, and from the dropdown, select Account Settings.

Then, under the next menu, select Edit Your Website and Mobile App list.

Enter all of the pages and sites you will be using to promote your website.  That’s all you need to do!


Disclose your Amazon partnership on every blog post

The Federal Trade Commission (FTC) requires you to disclose your relationship with any brands.  They also mandate that this must be done on a website before sharing any links that will direct readers to that partner.   Don’t make any mistakes when putting your disclosure policy on your site.  You want to do it right from the beginning.

Can’t I just put this in my footer?

No.  You can’t.  The reason is that you cannot force readers to have to search for the disclosed relationship.  You must be upfront with them.  The only way to do that is to put it in the post.

I don’t like it at the top, so I am putting it at the bottom of my post, is that OK?

Nope!  The FTC is clear that the relationship must be disclosed before the reader sees any links.  That means putting it at the bottom means they do not see it until after they click.

I am just putting the Amazon wording in my sidebar, so I am covered, right?

Again, no.  You are not.  The reader would need to go looking for that disclosure.  The only way to do this is by putting in your disclosure policy.

Do I need to link to my disclosure policy on the post? 

Yep!  You must give readers a direct link to your full disclosure policy.  And, it must be on any post that has an affiliate link in it – even if just one single link.

Is there an easy way to automate this on my site?

Yes – there is! You can use the Ad Inserter plugin to create a statement that shows on every single post. Learn more about how to use the Ad Inserter Plugin.


What should you say in your statement?

You have to be honest in your disclosure statement. You just need to tell people that you have these links on your site and that they can read your policy to learn more.  It does not need to be cute or tell them too much.  If you are with Amazon, you can’t say too much.

Amazon does not allow you to do anything to encourage clicks.  Saying things such as “clicking on my links helps support this site” is not permitted.  That is like asking them to click to support you.  It must be very cut and dry.

Keep your disclosure statement short, sweet, and to the point.  It can be as simple as “There are affiliate links in this post.  Read my disclosure policy to learn more.”  Then, include the link to your policy.

Readers have no idea what “affiliate” means.  Therefore, you need to direct them to your policy, where you explain this so they can understand.  You can’t leave it vague and unclear in any way.


How to get Amazon links to use on your posts

Once your account is set up, and the legal disclosures are in place, it is time to get busy linking!  There are a couple of ways you can get a link.  You can use either the Site Stripe or create a link on the Amazon Associates page.

Use Amazon Stripe

The simplest way to make an Amazon link is to use the stripe feature. You enable this in your Amazon Associates account and then log into Amazon with the same credentials you use for your affiliate account. When you are on any page on Amazon, you can click a couple of buttons and have a deep link to use right away.

First thing’s first. Let’s make sure you have stripe enabled.

1. Log into Amazon Associates.

2. Select the down arrow next to your account name at the top of the page and select Account Settings.

3. Select Site Stripe from the list of links

4. Click to Enable and check to ensure you have the social and get link buttons checked.

You can now start to use stripe on Amazon! Let’s go through that now for you!

How to get an Amazon text link using Stripe

Log into Amazon like you usually do, but make sure that the credentials you use are the same as you did when you created your associates account (which may be different than what you use for Amazon Prime).

Find the product you want to promote on your site. It can anything you like. Once you find it, just click on the Text or Image link at the top of the page.

Copy this link and toggle to your site. Highlight the text you want to be linked to. Click on your add a link button and then paste this link in.


How to get an image link using stripe

One of the things many people do not realize is that you can’t just copy any Amazon image and use it on your site (see below under things you can do to get kicked out of Amazon).  But, there is still a…


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