Online gambling operator Marathonbet has agreed a deal to begin using the GiG Comply automated affiliate marketing compliance screening tool from Gaming Innovation Group (GiG).
The self-serve solution will allow Marathonbet to set up checklist parameters with bespoke criteria to check thousands of affiliate websites for content.
GiG said this will enable the operator to ensure affiliates are aligned with its brand and marketing message, as well as identify where to rectify potential promotional breaches.
“We believe this tool fits in seamlessly with our business objectives moving forward, providing us with the perfect service to manage our affiliate compliance operations,” Marathonbet affiliate manager Germán Soto Noche said.
“We look forward to GIG helping us ensure our affiliates can offer their audiences an outstanding user experience in line with regional regulations.”
GiG Media managing director Jonas Warrer added: “At GiG, we like to place the power in our partner’s hands and with the flexibility built into GiG Comply, Marathonbet can create bespoke compliance checks, which are tailored to their needs and market.
“This will not only help to ensure they remain compliant but will also help to safeguard their licence in multiple jurisdictions.”