Some businesses soar towards success, while others falter. Why is this? What do these businesses encompass that others do not?
They have two vital things that failing businesses do not have. An understanding of human psychology that’s backed with a niche idea they believe in.
People make decisions based on their emotions. We all desire to look and feel good. We all want to have a sense of security and community. You and I, him and her, we’re all seeking those life-changing adventures that make us come alive.
Businesses that understand the human psyche create a special connection with their niche market. While others in that niche fall short and feel impersonal.
Human psychology ties into your copywriting, content marketing, niche market selection, and product creation. When you apply humanness to these areas in your business, success will follow.
Maslow’s Hierarchy of Needs explains the motivations of humans to achieve a need. Maslow’s five-tier diagram not only shows what these motivations are, but the value of each.
In this post, I will show you…