How To Build Authority Affiliate Marketing Website 2020

Heard a lot about Amazon affiliate websites but have no idea where to start? Take inspiration from these seven examples. 

Amazon affiliate websites make money via commissions from their affiliate program: Amazon Associates.

Here’s how this works:

  1. A person visits an Amazon affiliate site.
  2. They click on an affiliate link to buy a recommended product on Amazon.
  3. Amazon pays the site owner a commission.

In this post, we’ll share some inspiring Amazon affiliate websites, why they’ve done so well, and how you can replicate their success.

Let’s get things started.

the prepared 2the prepared 2

Key stats

Domain Rating: 36
Number of referring domains: 901
Number of keywords it ranks for: 40,600
Estimated organic traffic: 31,900
Site age: 2 years
Estimated revenue: Unknown

Founded by John Ramey and John Adama—former advisors at the Obama White House—The Prepared is a survivalism website that publishes practical guides on preparing for emergencies ranging from potential car accidents to war.

Why they’re doing so well

For starters, the doomsday prepper market is huge. According to, an estimated 160+ million Americans have either recently purchased survival gear or are already in possession of some.

Of course, The Prepared is not the only website focused on survivalism. There are tons of websites in this niche.

The success of this particular site falls largely down to its owners’ focus on creating content about evergreen topics.

Evergreen topics are those with consistent interest and search volume over time. For example, we can see that The Prepared targets keywords like “best tarp.”

According to Google Trends, this is a topic with increasing interest over time:

best tarp 2best tarp 2

They’re also committed to updating their content regularly to keep it evergreen. After all, a list of the best tarps won’t stay fresh forever since new products are released all the time.

If they update something, they’ll mention what changed in the post:

last updated notice 2last updated notice 2

The benefits of this approach are obvious:

  • They don’t have to worry about waning interest in their topics. People will still be searching for “best tarp” 5 years from now.
  • They can get consistent organic traffic over time. Google tends to favor fresh results for queries like “best tarp” because old posts are out of date and no use to searchers in 2020. By publishing regular, minor updates as new products become available, the guys behind The Prepared can maintain rankings long term.

What also makes them stand out is the quality of their content.

For their reviews, they test every product before publishing, and they’re transparent about the testing process.

best tarp review trust 2best tarp review trust 2

Essentially, this is the Wirecutter model (we’ll talk more about them later!). The Prepared simply took the idea and focused on a single niche.

How to replicate their success

Focus on creating “best [x]” posts for evergreen product categories. These are things that people will still be looking to buy in years to come.

For example, a list of the best dishwashers has longevity since there are always people in the market for a new appliance.

That’s why Google Trends shows consistent search demand over time.

best dishwasher 2best dishwasher 2

Of course, some topics are seasonal such as “best tents.”

best tent 2best tent 2

This isn’t an issue because its popularity is consistent year over year. You’ll just experience more sales during certain parts of the year.

What you want to avoid are non-evergreen topics with waning interest, like “best fidget spinner.”

best fidget spinner 2best fidget spinner 2

The benefit of creating content about evergreen product categories is that it has the potential to attract organic traffic long term. Just make sure your SEO strategy is sound and you keep the posts updated.

Learn more about how to do this in our guide to evergreen content.

Key stats

Domain Rating: 63
Number of referring domains: 1,320
Number of keywords it ranks for: 136,000
Estimated organic traffic: 244,000
Site age: 3 years
Estimated revenue: Unknown

Homegrounds is a site that teaches “home baristas” how to brew and enjoy better quality coffee.

Why they’re doing so well

I reached out to the site’s founder, Alex Azoury, to find out.

Here’s what he said:

Firstly, we commit to publishing content that is better than our competitors. This is because the coffee brewing market are switched on, and they definitely appreciate content that actually solves their problem, rather than content built to simply target a keyword.

Secondly, we reverse engineer our competitors via Ahrefs’ Site Explorer to uncover content and backlink opportunities that are working for them. If it works for them, it will most likely work for us.

Finally, we dig deeper into keywords and think about search intent, rather than just looking at search volume. The topics that eventually perform the best from a financial perspective are rarely the ones that look the best on face value. Again, Ahrefs’ Keywords Explorer has been an invaluable resource for this.

Alex AzouryAlex Azoury

How to replicate their success

If we distill what Alex said above, we see that what worked for the Homegrounds team is to focus on the basics:

Learn how to do this in our guide to ranking on the first page of Google.

dog food advisor 2dog food advisor 2

Key stats

Domain Rating: 76
Number of referring domains: 5,890
Number of keywords it ranks for: 203,000
Estimated organic traffic: 594,000
Site age: 11 years
Estimated revenue: Unknown

DogFoodAdvisor is a site that helps pet owners make better decisions when buying dog food.

Why they’re doing so well

The pets market is enormous. It’s estimated that $75 billion was spent by pet owners in 2019, with $31 billion on pet food alone.

And therein lies the key to this site’s success. Instead of writing broadly on pets or even pet food, they chose to focus solely on dog food.

It also helps that the keyword “dog food” has a global search volume of 117,000 searches per month.

dog food ke 2dog food ke 2

This focus helped them to stand out in a saturated niche, and almost certainly also helped them to rank for thousands of dog food-related keywords.

best dog food keywords 2best dog food keywords 2

How to replicate their success

There are plenty of things to emulate, but lets drill down on two aspects:

1. Create content hubs

Their page on the “best dog foods” ranks for over 1,300 keywords, sending them an estimated ~20,284 US search visits per month.

best dog food ke 2best dog food ke 2

Given that there are so many types of dog foods available for different breeds and for various purposes, it would be impossible to answer the question of “what is the best dog food” in a single article.

Instead, what this page does is internally link to more specialized articles on the subject, allowing readers to choose the one that applies most to them.

This is known as a “content hub.”

basic content hub image 2basic content hub image 2

Besides creating a better user experience, “hub” pages are also beneficial for SEO. This is because more “authority” is transferred to DogFoodAdvisor’s most important pages as subpages link back to hub pages and vice-versa).

This is almost certainly part of the reason why this page is ranking so well.

Learn more about the types of content hubs in this post.

2. Create useful content that attracts links

Dog food recalls are surprisingly common but also easy to miss.

DogFoodAdvisor solves this problem with their up-to-date list of dog food recalls.

dog food recalls post 2dog food recalls post 2

To date, this page has links from 390 websites.

dog food recalls 2dog food recalls 2

Takeaway: Don’t focus solely on “best [x]” keywords. Create useful, informational content that attracts links and boosts your authority.

Learn more about how to create content that attracts links.

pc part picker 2pc part picker 2

Key stats

Domain Rating: 74
Number of referring domains: 8,810
Number of keywords it ranks for: 785,000
Estimated organic traffic: 3,100,000
Site age: 9 years
Estimated revenue: Unknown

Many people want to build their own PC, but the process isn’t that straightforward—particularly for newbies.

This is where PCPartPicker excels.

Choose the parts you want for your PC, and PCPartPicker will provide compatibility guidance and up-to-date pricing. They also publish “build guides” for those who are unsure how to start building one.

Why they’re doing so well

PCPartPicker is interesting because it deviates from the traditional affiliate model of targeting “best [x]” keywords.

Instead, it’s a tool.

Knowing which components to buy is a big problem in the “build your own PC” world. PCPartPicker solves this by letting you shop for the latest PC parts based on performance and budget. It then automatically cross-references them to check for compatibility.

Then, based on what you’ve configured, you can purchase directly from Amazon (with PCPartPicker’s affiliate links.)

pcpartpicker links 2 2pcpartpicker links 2 2

The most remarkable part about this is how much trust the site has built with its audience.

A big issue with affiliate sites is they often recommend products based on the highest commissions. This “strategy” quickly erodes trust, causing many affiliate sites to fail.

But PCPartPicker’s tool is unbiased. It doesn’t push any particular products. All it does is allow users to choose their own configurations, and then make commissions off those choices.

Because the tool is so useful, it markets itself via word-of-mouth.

pcpartpicker reddit 2 2pcpartpicker reddit 2 2

Along the way, the tool page itself has picked up 835 referring domains—many of which come from authoritative, high-DR sites like The Verge, PC World, etc.

referring domains pcpartpicker 2referring domains pcpartpicker 2

How to replicate their success

Not all Amazon affiliate websites must be “content sites” to do well. There are other ways to excel.

Is there a big problem in your niche? Can you build a free tool or resource to help fix that problem and potentially make some affiliate income along the way?

Sometimes, you have to think outside the box.

Learn more about how to find these opportunities in this guide (skip to example #4)

equipboard 2equipboard 2

Key stats

Domain Rating: 58
Number of referring domains: 2,560
Number of keywords it ranks for: 722,000
Estimated organic traffic: 354,000
Site age: 5 years
Estimated revenue: Unknown

Equipboard is a site that showcases the gear, tools, and products used by famous musicians.

Content on the site is partially user-generated. The founders (Giulio and Michael) review products and create content targeting “best” keywords, and users contribute content about the gear their favorite artists use.

Why are they doing so well?

As an affiliate site, Equipboard targets “best” keywords in their…


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