Best ways To Promote Software Product In 2020

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Updated Nov. 27, 2020.

This post originally focused on option #3 below, which is my NUMBER 1 method for making money on Facebook.  However, that’s not the only way.  In fact, Facebook is still relevant for blogs, niche sites, small business websites, ecommerce sites. .. pretty much any digital asset except for certain niches that are not social media-friendly (i.e. embarrassing niches).

FYI, my main source of online income is earning ad revenue on niche sites.  While I used to use Ezoic to monetize my niche sites (read my Ezoic case study and review to see results) and I still recommend Ezoic, I switched to the premium ad network AdThrive.

15 Ways to Make Money from Facebook Pages

1. Promote new and old blog posts (i.e. drive traffic to your site by posting to Facebook)

When you publish a post on your website or any new content, post a link to it on Facebook.  This is FB 101 stuff.

Does Facebook still send free organic traffic to websites?

After a many year lull from the FB golden age, I’m delighted to tell you that I’ve been getting incredible traffic from Facebook by posting to it regularly via MeetEdgar.  Note, it’s MeetEdgar that is doing it – I just use MeetEdgar to control what gets posted.  See list item #2 for more on this effective strategy.

Check out the traffic from Facebook.  This is NOT from ads.  It totals 352,228 visitors over the last 30 days.  Talk about nuts.

Facebook organic traffic screenshot

In fact, Facebook traffic has been really good since August 2020.  I explain the strategy in item #2 below.

How do you make money from Facebook by posting to a page?

You earn money from however you monetize your website, whether it’s display ads, affiliate offers, email marketing.  The key is that Facebook sends traffic to your site.

However, sometimes it’s worth presenting a different title/image on Facebook than you put on your website.  You can easily customize your FB title and image with the Yoast SEO plugin as follows:

How to customize Facebook title and image from websiteHow to customize Facebook title and image from website

2. The surgical Facebook posting strategy

Note that my FB page for my niche site has 280,000 fans.  The following won’t work if you have no fans.  The more fans, the better.  Also, at least in my experience, only certain types of content seems to resonate on FB.  Your job is to figure out what will work in your niche.

This is the strategy that is getting me over 300K monthly visits from FB these days.  It’s super cool and can be scaled. I literally spend zero time on it because it’s entirely handled by my VA with MeetEdgar.

Here’s how it works.  Actually, there are two options.  Yes, you can do both.

Option 1: Post select content to your site’s main FB page

This is what I do mostly.  What happened is that in July 2020 I noticed a slight spike in FB traffic.  I took a look at the page insights and noticed that one type of article was getting really good results.  By results, I mean shares, likes and clicks.  Interestingly, it was just one type of article out of many that I published on that site.

What I did was I started solely publishing the type of articles that was getting good engagement and a high number of clicks.  It worked like crazy.  At first one out of 7 to 10 posts would get 30+ shares and send a nice spike of traffic.  However, after a month, one out of two posts were performing well and still are.

This means I no longer post everything to Facebook. I only post the blog content that gets good results.  I”m able to fully control for this using MeetEdgar.  My VA posts the specific posts into MeetEdgar which then posts automatically.  Moreover, MeetEdgar recycles these posts so there is always new content hitting my FB wall at the assigned times.

How many times per day do I post to Facebook?

Currently, my MeetEdgar schedule is set to post to FB 7 times per day.

What times of the day do I post to Facebook?

I schedule posts to hit the FB page at 8 am, 12 noon, 2 pm, 4 pm, 5 pm, 7 pm and 9 pm.

Option 2: Create micro-targeted Facebook pages

Did you know that you can create multiple Facebook pages for a site?  In fact, you can create as many FB pages per site as you want.  FB pages are not dependent or contingent on a website or blog.

Which means if you have specific sub-topics on your site that work on Faceobook, you can create a dedicated page on that topic.

For example, suppose you’re in the food niche but discovered that vegan content does well on FB. You could create a vegan page and post only vegan oriented content to that page.  You could then add on a Group for more engagement.

3. Boost popular Facebook posts

When you get high engagement for a particular post or piece of content, throw some money at it and boost it.  This could get the content much more traction, optins, ad revenue and even attract links.

The money materializes in the same way as posting.  Boosting sends traffic to your site.  In some cases you may opt to boost to attract more fans so that you can drive more traffic to your website in the future.

4. Promote other websites and get paid per 1,000 clicks

This Facebook monetization strategy inspired this post in the first place.  I love this strategy because the entire process can be outsourced for very little cost and easily generate hundreds or even thousands of dollars every month.

Here’s the deal.  There are websites that will pay you to post links/images etc. that link to their site.  They typically pay a set rate per 1,000 visitors you send them.

The beauty of this is that these websites provide all the content, usually suggest proven content and they are very good at producing highly engaging content.

Also, many of this content works in many niches because it’s generic, broad interest stuff a lot of people simply can’t resist to click.

Here’s a recent screenshot of my earnings:

Facebook revenue from promoting other websites from Facebook pageFacebook revenue from promoting other websites from Facebook page

That’s not bad additional revenue for 30 minutes of work each week.  In fact, I outsource all of it for a cost of about $30 to $40 per month.

Please keep in mind that I have quite a few fans (385,000) and while my FB page isn’t the most engaging, I do have fans and they do click, like, comment and share.

Revenue depends on number of fans, engagement and the amount the partner is willing to pay per 1,000 visitors.

Here are the best parts of this simple revenue source:

  1. My FB audience likes the content.  The posts are highly engaging and interesting.  I do focus on posts relevant to the niche, but not always.  Some posts have universal appeal.
  2. It takes about 2 to 4 minutes per day.  I use MeetEdgar and load it up in there so I have a nice bank of these posts to repost in the event I forget or can’t add new posts.  And yes, reposting still generates good revenue.
  3. This is additional revenue to that generated by promoting your own website(s) from Facebook.
  4. You get paid to expand the domains to which you send traffic (i.e. you don’t always have to just promote your website).
  5. You don’t even need to have a website.  All you need is an engaged Facebook page.

What is this revenue source?

What I do is I partner with other websites who are active on Facebook.  We agree on a price per 1,000 visitors I send to their website from my Facebook page.  They provide me their best performing FB posts along with a tracking link.  In other words, I don’t have to come up with the Facebook post content. They provide their best performing posts to me.  This way I post proven posts.

I just copy and paste those posts to my FB page, sending them traffic which earns me revenue.  Because I use Viraltag, these posts end up in my bank so they can easily be reposted either manually or automatically (when I don’t have new posts to add).  In the long run it turns into an amazing source of income.


Does it work in any niche?

Yes and no.

There are definitely more opportunities in some niches than others.

However, 2 services I work with provide universal viral posts that pretty much anyone will like.

I think regardless which niche you’re in, this is worth trying if you have a Facebook page for you niche website(s).

Topics for which posts are provided are:

  • Animals
  • Crime
  • DIY
  • Food
  • Health
  • Home
  • Humor
  • Inspire
  • OMG
  • Politics
  • Quiz
  • Talented
  • Tragedy
  • Travel

As you can see, that’s a pretty good variety and that’s from just one partner I work with.

Another partner covers the following:

  • Food (recipes and food hacks)
  • DIY
  • Life (broad topic including beauty, marriage, relationships and more)
  • Parenting
  • Pets

The partners email me popular posts every morning or a couple times per week with tracking links provided.  I can also get popular posts for each niche so I can focus on posting topics related to my niche.

It’s literally copy and paste directly from my email into MeetEdgar (you can also just post directly to your Facebook page).

How many Facebook fans do you need?

It’s all about fan engagement.

I don’t have a terrifically high engagement Facebook page.  It’s okay, but there are others with much more engagement.

If you have 50,000 engaged fans, these posts can make a lot of money.

How many posts per day?

You don’t want to be too annoying.  I post 3 for each partner which is 6 in total each day (that’s probably getting close to annoying)… but annoying is a harsh word.  The fact is these aren’t ads or product promotions.  This is legitimate content that’s already been proven to be popular.

How much can you earn per 1,000 visitors you send to partner websites?

It varies from partner to partner, but my range is $5 to $8 per 1,000 visitors sent to their website.

While that may not seem like much, one viral post per day can earn $20 to $50 quickly.  It’s a win/win because the partners get very low cost traffic and I’m able to generate another revenue stream.

Which leads to another point and that is you can ask other pages to promote your site for $5 to $8 per 1,000 visitors.  That works out to one-half cent to 4/5ths cent per visitor.  Traffic doesn’t get cheaper than that.

Put another way, if you earn $10 RPM and you get 1.5 page views per visitor, you can profit $7 to $10 per 1,000 visitors.  That’s doubling or tripling your money.  However, it takes effort since you must provide excellent FB posts to your partners every single day.  It’s a big job, but if you can get it up and running, the potential profits are huge.  I wouldn’t go in this direction unless you have a knack at posting viral content over and over. Other Facebook pages will only want to post these types of…


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